Dormant partners are common in affiliate programs, but it doesn’t have to be permanent. Re-engaging inactive partners can help revitalize your program and unlock untapped potential.
Identify inactive or low conversion partners
You can use the Publisher Performance report to identify the inactive or low conversion partners.
Look for partners who:
Have not generated clicks or sales in the past 3-6 months.
Have generated a high number of clicks, but no sales in the past 3-6 months.
Identify previously active partners
You can use the Publisher Performance Comparison report to find previously active partners.
Look for partners:
Who have previously been active but have since stopped promoting.
Whose engagement levels have reduced significantly.
Communicate with partners
You can use the Communication Center to send tailored outreach to dormant partners, with the aim to re-engage them with your program.
We recommend including in your email:
A reminder of who you are and your brand’s unique selling point.
A reminder of your program’s commission rates, and opportunities for individual commission rates.
An overview of current and upcoming offers.
A request for feedback as to why they became inactive on your program.
Incentivize to re-engage
Consider offering incentives for partners to re-engage them.
These may be:
Temporary commission increases.
Exclusive voucher codes for their audience.
Bonus payments for first sale(s) after reactivation.
Use the Commission Manager, Bonus Manager or My Offers tools to set up commission increases, bonuses and voucher codes.
Refresh your assets
Ensuring your program is attractive and easy to promote is not only important for re-engaging partners, but also for general program management.
Key things to consider are:
Keeping banners and creatives fresh via the My Creative tool.
A regularly updated product feed via My Product Feeds.
An updated program description and T&Cs on your Account Overview.
A dynamic commission structure via Commission Manager.
Keep momentum
Once partners begin to re-engage, make sure to keep momentum by:
Setting up triggered communications to incentivize and reward.
Continue to adapt your commission structure as the partners continue to drive activity.
Keep communication channels open by sending newsletters or communications through the Communication Center.