What are publisher tags
Publisher tags can be used to categorize and group the partners joined to your program. It’s an optional feature which allows you to create your own categories for partners that you can use for reporting, to send group emails via the Communication Center or to reward bespoke commission rates.
To view the performance of a group of tagged partners go to the Publisher Performance Report and use the Publisher Tag filter to select the relevant tag category.
To create a particular commission rate for a group of publisher tags go to the Commission Manager > Publisher Commission Rates. Create a new commission rate and select the relevant tag when choosing which partners to move to this rate.
Adding or removing active publisher tags
Log in to the Awin platform, then click Publishers > Publisher Tags.
Here you can:
Add a tag to a specific partner: In the Filter by Publisher text field, type the name or ID of the partner you want to modify, then click Search Tags.
Show only partners who have no active tags: Click Show Untagged Publishers.
Search for partners with specific existing tags: In the Filter by Tag text field, type the tag you want to search for, then click Search Tags. You can filter by multiple tags simultaneously - type all the tags you want to search for, separated by a comma.
In the Active Tags table, locate the partner you want to update, and then:
Add a tag to a partner: In the corresponding Add Tag text field, type the tag you want to add, then press enter. The tag appears next to the partner.
Delete a tag from a partner: locate the tag you want to delete, then click the corresponding delete (X) icon. The tag disappears.
Note
Publisher tags are visible only for your account and are not visible to partners. There are no restrictions on the naming or number of tags you can add for a partner.
Managing the library of publisher tags
Log in to the Awin platform, then click Publishers > Publisher Tags.
In the top right corner of the Active Tags table, click Manage Tags.
Here you can:
Add a tag to the library of publisher tags: click + Add Tag. In the Add Tag dialogue box, type the name of the tag you want to add, then click Save.
Edit an existing tag: Locate the tag and click the corresponding pencil icon. In the Edit Tag dialogue box, amend the tag name, then click Update.
Delete an existing tag: Locate the tag you want to delete, then click the corresponding delete icon (X). To confirm your action, click OK.
You can delete multiple tags simultaneously. To select the tags you want to delete, click the corresponding check boxes, then at the bottom of the page, click Delete Selected. To confirm your action, click OK.
When you add a tag, it’s available for reuse. In the Add Tag text field, when you start to type, a list appears containing tags that you added previously. The list is filtered automatically by the text that you type.
After you finish, to view the list of active tags associated with partners, click Publishers > Publisher Tags.
Examples of publisher tags
By partner type in line with your internal business references.
By partner performance, e.g., Top Performers, Mid-Tier, Long Tail.
By partner demographics.
By content creators main focuses, e.g., Fashion, Lifestyle, Yoga.