Plan availability
This report is available only for Awin Access customers.
What is the Publisher Comparison report
The Publisher Comparison report offers an opportunity to understand the performance of either all of your partners, a single partner, or multiple partners through the use of publisher tags.
Unlike the Publisher Performance report which reports on all partners, the comparison report shows direct comparisons between different partners’ performances and helps you:
Identify your top and bottom performers.
Analyze performance of seasonal campaigns or promotions.
Identify areas for improvement.
Filtering the report
You can use the below filters to narrow down the data:
A From and A To - Select the first time period you want the report to compare.
B From and B To - Select the second time period you want the report to compare.
Based On - Choose to base the report on the date of the original transaction or the date the transaction was validated.
Publisher - You can select up to 25 partners to compare.
Publisher Tags - The report can be refined into groups of partners via the Publisher Tag drop-down (this requires partners to already be identified under Publisher Tags).
When ready, click Generate Report to see your results.
Understanding the report
The report includes the following data:
Clicks: Number of clicks generated in the time period selected.
Total Quantity: Total in sales generated in the time period selected.
Total Value: Total in revenue generated in the time period selected.
% Change: Change, by percentage, within the time periods selected from A to B.
Grand Totals: Total number of clicks, sales, and revenue within the chosen period from A to B. Followed by the change in percentage. This percentage figure is useful when you have run a seasonal campaign or promotion and want to understand how this has impacted your performance.
Exporting the report
After you generate the report, you can export is as either CSV on Excel spreadsheet.
Hover over Options in the top-right corner of the report and select your required output.
Open the report from your browser’s downloads folder.