Overview
My Offers is a tool that allows you to upload promotions and voucher codes for your partners to use to promote your brand and products.
A promotion is any offer on your site, open to everyone, whereas a voucher requires the code to be used in order to unlock the offer or deal.
Partners can download feeds of all the promotions and vouchers available to them and can also access these via the API.
How to add a promotion
In the platform navigate to Toolbox > Links & Tools > My Offers.
Click Add Promotion.
Complete the fields:
Title: Enter a title for your promotion.
Description: Enter a detailed description of your promotion.
Campaign: Enter a campaign name, if required.
Starts and Ends: Enter the start and end dates and times for the promotion. If you would like it to start immediately, click the Now checkbox.
Click Continue.
For the Categories field select a category that best fits your promotion. You can select multiple categories.
For Regions do one of the following:
Select All to make the promotion available to partners from all regions.
Select Custom and click in the Assign regions to your offer textbox to open a dropdown list of available regions. You may select multiple regions.
Click Continue.
Add a URL link for the promotion in the Deeplink URL field. This can be a specific page on your website or your homepage.
Add any required terms and conditions for your promotion in the Terms and Conditions field, so that partners can include them when listing the promotion.
Click Finish to save the promotion. If the promotion was set to start immediately, it will now be available to partners to download and use on their websites.
How to add a voucher code for general use
A voucher has a code connected to it, so you’ll need this code when setting up the voucher. Most e-commerce platforms allow creating codes so please contact your platform if you are unsure how to do so.
In the platform navigate to Toolbox > Links & Tools > My Offers.
Click Add Voucher.
Complete the fields:
Voucher Code: Enter the code for the voucher.
Title: Enter a title for your voucher.
Description: Enter a detailed description of your voucher.
Campaign: Enter a campaign name, if required.
Starts and Ends: Enter the start and end dates and times for the voucher. If you would like it to start immediately, click the Now checkbox.
Click Continue.
For the Categories field select a category that best fits your voucher. You can select multiple categories.
For Regions do one of the following:
Select All to make the promotion available to partners from all regions.
Select Custom and click in the Assign regions to your offer textbox to open a dropdown list of available regions. You may select multiple regions.
Leave the Enable Voucher Attribution slider in off position.
To make the voucher exclusive to specific partners start typing their name in the Publisher Exclusivity field (you can select multiple partners). Otherwise, leave the field blank.
Click Continue.
Add a URL link for the voucher in the Deeplink URL field. This can be a specific page on your website or your homepage.
Add any required terms and conditions for your voucher in the Terms and Conditions field, so that partners can include them when listing the promotion.
Click Finish to save the voucher. If the voucher was set to start immediately, it will now be available to partners.
Exclusive vouchers will only be made available to the selected partners. This doesn’t restrict the voucher’s usage outside of these partners and any partner could earn commission with the code. To lock the commission from a voucher code to a single partner you must create a voucher with Voucher Attribution.
How to add a voucher with Voucher Attribution
Using Voucher Attribution locks your voucher code to a specific partner. This means that the specific partner will earn commission whenever that code is used. If another partner uses that voucher code in a sale, they won’t be awarded any commission and instead it’ll be awarded to the exclusive partner.
To set up a voucher with Voucher Attribution, follow the steps for adding a voucher for general use and change the Enable Voucher Attribution slider to on position
To use this feature, you must either track unconditionally or de-dupe using channel parameters. If you’re already de-duping via the channel parameters, we will need to enable the voucher code tracking for each channel within your tracking settings, so please contact us to request this. If you have a dedicated Awin contact, please reach out to them. If not, you can get in touch with our support team by filling out the contact form.
Adding unique single-use voucher codes in bulk
Voucher Attribution tool also allows you to facilitate unique single-use voucher codes at scale. It automates the creation of exclusive single-use codes, saving you time and effort.
To use this option, you need to obtain a prefix from the partners you want to generate the codes for. The prefix is a static part of the code partners always use for the voucher codes they offer to their users, e.g., AB123, AB234, AB345.
Follow the steps for adding a voucher for general use with the following exceptions:
In the Voucher Code field add the partner’s prefix followed by the wildcard character [*] - this will enable the dynamic single-use voucher codes.
Change the Enable Voucher Attribution slider to on position.
In the Publisher Exclusivity field add the partner’s name.
Once you set up the voucher code with the prefix [*], all transactions using this prefix will be attributed only to the partner to which you have assigned it.
Benefits of using the Voucher Attribution tool
It allows you to track sales using only the voucher code, without relying on cookies.
Improves collaboration with partners through accurate tracking of commissions.
Offers cross-platform flexibility as voucher codes can be shared and promoted on different channels to help boost sales.
Helps prevent voucher code leakage.
How to communicate your vouchers and promotions to partners
Once you create an offer or a voucher, you can let your partners know about them via the Communication Centre.
This tool is integrated with My Offers. When creating a communication click the + button in the editor’s toolbar to easily add an offer or promotion. Adding a voucher/promotion will include information such as offer details, terms and conditions, and the tracking link.
How to edit a promotion or a voucher
To edit an existing promotion or voucher:
In the platform navigate to Toolbox > Links & Tools > My Offers.
In the list of offers, locate the one you want to modify.
Click the corresponding edit pencil icon.
Continue through the wizard making changes where required.
Click Finish to apply your changes.
Note
You can only edit upcoming or active offers.
How to delete a promotion or a voucher
To delete an existing promotion or voucher:
In the platform navigate to Toolbox > Links & Tools > My Offers.
In the list of offers, locate the one you want to delete.
Click the corresponding x icon.
Click OK in the confirmation window to delete the offer.