You can maximize your affiliate program’s performance with a blend of quick optimizations, advanced strategies, and tailored support options. Whether you’re just getting started or looking to scale, these recommendations will help you drive growth and efficiency.
Quick performance optimizations
These foundational actions ensure your program is running smoothly and partners have what they need to promote your brand effectively.
Publisher Management - Regularly approve or reject pending partners to ensure alignment with your goals (Publishers > Manage > Publisher Approvals).
Publisher Tags - Use Publisher Tags to categorize and group partners joined to your program. It’s an optional feature which allows you to create your own categories for partners that you can use for reporting, emails via the Communication Center, or to reward bespoke commission rates.
Publisher outreach - Use the Communication Center to re-engage existing partners by sharing updates, such as upcoming promotions and key campaign dates. Discover high-potential partners via the Partner Discovery and Recommendations tools - game-changers for advertisers looking to expand partnerships and drive better results.
Triggered Communications - Set up Triggered Communication workflows to automate messages based on partner actions (e.g., joining the program, generating their first sale). This keeps partners informed and engaged at key moments.
Offers and promotions - Highlight any live or upcoming deals for partners using the My Offers tool. Include evergreen offers, like Free delivery over £30 to ensure partners always have something to promote, and remove expired ones.
Tracking links - This tool allows you to create partner tracking links which can be included in newsletters to your partners. Create and distribute tracking links that direct traffic to specific product or category pages.
Product feed activation - Ensure your product feed is active and optimized (if applicable). This provides partners with rich, real-time product data to enhance their content and drive conversions.
Advanced recommendations
For advertisers looking to scale and optimize their program with more sophisticated strategies.
Work with CSS partners - Collaborate with Comparison Shopping Services (CSS) partners to enhance visibility on Google Shopping and drive incremental traffic.
Leverage Plugin Store tech partners - Technology plugin partners are live within the Awin MasterTag, which removes the need for any development work. Discover a selection of technical solutions available in the Awin Plugin Store that can be easily activated on your affiliate program. Integrate with tech partners to streamline tracking, automate tasks, and unlock new capabilities.
Smarter commission structures with commission groups - Set up commission groups to differentiate rewards for new vs. returning customers. This allows for more strategic budget allocation and incentivization.
Exposure opportunities - Consider offering temporary commission boosts or exclusive voucher codes to incentivize partners and increase visibility.
Use voucher codes strategically - Implement a voucher code strategy to encourage customers to make a purchase.
Performance monitoring - Use the Publisher Performance report to identify top performers. Reach out to understand their audience and offer tailored support or incentives.
One-off support for self-service advertisers
If you’re on a self-service package and need additional support, or would like to speak with an account consultant, you can purchase a one-off support add-on.