FAQ
Did my commission rates carry over to Awin?
Yes. Commission rates and any custom rates will be replicated and carried over to your Awin program.
Review your Awin program commission rates and attribution settings and update any Commission Group names to ensure they are clear and easily understood by your partners.
I used conversion lines on ShareASale, will these carry over to Awin?
Several adjustments have been made to the attribution and commissioning capabilities of the Awin platform guided by the usage of conversion lines on ShareASale. While we have prioritized creating attribution capabilities for the most used conversion line scenarios, there are a few that may not be supported or can be achieved using other Awin features.
If you have a specific scenario that you would like to check, please contact our team. If you have a dedicated Awin contact, please reach out to them. If not, you can get in touch with our support team by filling out the contact form.
What is a soft click partner, and how does it work on Awin?
Soft click partners operate differently from standard affiliates by influencing the customer journey earlier in the conversion path. These partners typically include browser extensions, cashback and loyalty partners, or content discovery tools that engage users before they actively seek to purchase.
Unlike traditional post-click partners, soft click cookies don’t overwrite existing post click cookies from other partners. Instead, they are de-duplicated against the rest of your partner channel, ensuring fair attribution while still recognizing their role in driving user engagement.
This feature is new for ShareASale advertisers and provides a more holistic view of how different partner types contribute to conversions without disrupting existing tracking setups.
For more details, read our guide on soft click or reach out to your account manager to see how this can support your program strategy.
What was carried over in terms of my commissions and rules?
All commission logic can be found under the Commission Groups tab in the Commission Manager.
Translating commission logic to Awin
The shift to Awin brings greater control, visibility, and flexibility over how you reward your partners - backed by detailed performance tracking and simplified rule management.
Scenario | How it’s handled on Awin | Learn more |
|---|---|---|
Default sale/lead rates | Awin mirrors these through a Default Commission Group using your existing rate structure. | |
Custom affiliate groups | Recreated by assigning Publisher tags, then linking those tags to specific Commission Groups. | |
Unique rates for individual affiliates | Managed through Publisher Commission Rates (PCRs) for precise, partner-specific setup. | |
Product-based commission rates | Supported with SKU condition in Commission Groups (max. 250 SKUs per group). | |
Voucher code-based commissions | Fully supported using voucher code condition within Commission Groups. | |
Sale vs. lead commission logic | Easily replicated by creating separate Sale and Lead Commission Groups. | |
New vs. returning customers | Configurable using Awin’s customer acquisition condition. | |
Order/date-based logic | Direct matching isn’t available, but custom parameters and publisher tags offer flexible alternatives. | |
Basket value triggers | Supported with Basket Value rules, using the Greater Than or Equal To operation. | |
Merchant-defined logic (i.e. xType) | Tracked via Custom Parameters in Awin. If you previously used xType in ShareASale, this data will now appear in p6 for both reporting and rule conditions. | |
Store ID from StoresConnect | If using storeID on ShareASale, this will be tracked as Custom Parameter (p4) in Awin. This can be used to segment or target rules by location/store when needed. | |
Affiliate-specific logic using tags | Recreated via Publisher Tag condition in Commission Groups. | |
Signup source/date-based logic | Not directly supported, but similar segmentation can be achieved using PCRs or Publisher Tags. | |
Commission rates larger than 100% | This isn’t directly supported, but you can achieve a similar result by using Basket Value rules. |