Managing an affiliate program involves multiple tasks. Our automation features can help reduce manual effort, improve efficiency, and enhance the experience for you and your partners. Below are the key automation tools available to help you save time. The following article addresses several features you can either enable yourself or with the help from the Advertiser Support team.
Features you can enable yourself
You can control the following features directly within the platform.
Automated welcome email
Making a great first impression with new partners is crucial. Instead of sending individual emails, you can automate this process by setting up a welcome email in Awin. Once enabled, new partners will receive this email as soon as they join your program, ensuring they have the necessary information to start promoting your products.
Tip
Use a group email address (e.g., affiliates@{brandname}.com) for partner queries. This ensures consistent communication, prevents disruptions if team members change, and makes it easier for partners to contact you.
Check out this helpful guide that walks you through setting up a great welcome email.
Scheduled email communications
Keep your partners informed without extra manual effort by using scheduled communications. The Communication Center allows you to pre-schedule messages, ensuring timely updates and promotions.
Tip
The Communication Center integrates with My Offers. When creating a communication, click the + button in the editor’s toolbar to easily add a promotion or voucher. This automatically includes tracking links, voucher details, and terms, saving you time.
Read more here about the Communication Center.
Triggered email communications
Triggered communications let you automate emails based on partner performance. For example, you can send an email when a partner reaches:
A specific number of clicks
A milestone in sales
A set commission threshold
This automation keeps your program dynamic, ensuring timely engagement without requiring manual follow-ups.
Read more to learn how to set up and use Triggered Communications.
Schedule product feed uploads
Keeping your product feed updated is essential for a smooth-running program. The platform allows you to schedule automatic updates, ensuring partners always have access to the latest product details without requiring manual uploads.
Find out more about scheduling the product feed.
Bulk upload My offers via API
Plan availability
This feature is available only for Accelerate and Advanced plans.
Instead of manually uploading offers one by one, the platform allows you to bulk upload offers - ideal for seasonal promotions, flash sales, or major campaign launches where speed and efficiency matter. Using our Create Offers API, you can upload both promotions and vouchers directly into the My Offers system. Note that voucher attribution and partner exclusivity are not supported through the API and must still be managed via the platform.
The key benefit of this API is the ability to upload multiple offers in batches.
Learn more about uploading offers from this guide.
API/Zapier transaction auto-validation
Awin’s API and Zapier integrations enable automated transaction validation, reducing manual workload and ensuring quicker, more accurate commission payments.
Plan availability
This feature is available only for Accelerate and Advanced plans.
Read more to learn about Zapier and Awin APIs.
Shopify transactions auto-validation
If you use Shopify, the Order Auto Validation feature automatically approves customer orders, eliminating the need for manual validation. This improves efficiency, reduces errors, and ensures timely commission processing.
Find out more about transaction auto-validation for Shopify.
Features enabled by the Advertiser Support Team
The following features require activation by our support teams. Please contact us if you are interested in enabling any of these features. If you have a dedicated Awin contact, please reach out to them. If not, you can get in touch with our support team by filling out the contact form.
Auto-approval of transactions
The auto-validation period automatically approves pending transactions after a set timeframe unless manually reviewed. This ensures smooth processing without requiring manual intervention. For example, if your auto-validation period is set to 30 days, a transaction from 1 September will be auto approved on 1 October if no action is taken.
Auto-approval of partners
Instead of manually reviewing each partner application, you can enable auto-approval to streamline the process. This feature automatically approves new partners, saving you time while ensuring seamless onboarding.
Finding top performing partners
Finding the right partners for your program can be time-consuming. A Publisher Gap Analysis identifies high-performing partners in your sector who are not yet part of your program, allowing you to focus your recruitment efforts effectively.
Check out our article on Publisher Gap Analysis.