The new Awin platform puts intelligence at the center of how you manage your program. Rather than relying on manual effort and guesswork, you have access to a set of AI-powered tools that surface the right information, flag the right opportunities, and take care of the groundwork - so you can focus on decisions that matter.
This article gives you an overview of what each tool does and how it fits into your day-to-day workflow on the new Awin platform.
Awin Intelligence: personalized guidance for your program
Where to find it
Go to Home > Insights widget.
Your dashboard does more than display performance numbers. The Insights widget uses Awin Intelligence to translate your program data into actionable recommendations - things you can actually do today to strengthen results.
Depending on your program’s activity, you might see suggestions around commission strategy, partner mix, or growth opportunities. Each recommendation is specific to your program, not generic advice.
How it helps
This tool can help you:
Spot growth opportunities you might not have identified through reporting alone.
Prioritize what to act on, without having to dig through data yourself.
Learn more about the new Awin dashboard.
Smart Search: find the right partners in plain language
Where to find it
Go to Partnerships > Overview > Smart Search.
Instead of configuring a series of filters to track down the right partner type, Smart Search lets you describe what you are looking for in plain language. Type a phrase that reflects your goals - the platform translates it into matching partner profiles, each ranked by how well they fit your description.
It’s particularly useful when you have a clear idea of the kind of partner you need, but are not sure where to start looking. Results are ranked by fit score, giving you a fast shortlist to work from.
How it helps
This tool can help you:
Get to a quality partner shortlist faster, without trial-and-error filtering.
Discover partners you wouldn’t have found through a keyword-only search.
Tailor your search using sector, region, partner type, or any combination.
Access full smart search guide.
Recommended partners: discover your best matches
Where to find it
Go to Partnerships > Overview > Recommended partners.
Rather than browsing the full partner network, you can let Awin’s recommendation engine do the initial work. It analyzes your program - your goals, sector, region, and predicted outcomes and surfaces the partners most likely to add genuine value.
You can browse recommendations filtered by outcome, including conversion rate growth, revenue potential, average order value uplift, and brand awareness reach. Each list is tailored to your program needs.
How it helps
This tool can help you:
Reduce the time spent on manual partner prospecting.
Build a more targeted, goal-aligned partner mix.
Act on data-driven suggestions rather than starting from scratch.
Learn more about the recommended partners.
Campaign Builder: launch smarter campaigns faster
Where to find it
Go to Campaigns > Overview > Create a campaign.
Setting up a campaign no longer means filling in every field from a blank form. With the AI Campaign Builder, you write a short prompt describing what you want to achieve, and the platform generates a campaign structure for you, with name, description, dates, and goal already populated.
You stay in full control: every detail can be reviewed and adjusted before you go live. The AI handles the setup; you make the call on whether it is right for your program.
How it helps
This tool can help you:
Cut the time it takes to move from an idea to a live campaign.
Maintain consistency in how campaigns are structured across your program.
Reduce the friction of starting a new campaign from scratch.
Learn more about campaigns.
Ava: your AI virtual assistant
Where to find it
On any page in the new Awin click Need help? Ask Ava button at the bottom of screen.
Ava is Awin’s AI assistant, built directly into the platform so you can get answers without leaving what you are working on. Whether you need guidance on a specific feature, a quick reminder of how something works, or help navigating to the right place - Ava is the fastest route to a clear answer.
It draws on Awin’s full help center knowledge base and responds in plain language, with links to relevant articles or tools where more detail is available. Ava is available around the clock, in English.
How it helps
This tool can help you:
Get answers quickly without searching the help center manually.
Navigate unfamiliar areas of the platform with confidence.
Keep momentum when a question would otherwise slow you down.
Learn more about Ava.
AI Visibility: understand how your brand shows up in AI-driven discovery
Customer journeys are changing. Before visiting a website or clicking a link, people increasingly turn to AI tools to research options, compare brands, and form opinions. That early-stage influence, which happens before any traditional tracking begins, is what AI Visibility is designed to help you see.
AI Visibility is a new reporting capability on the new Awin platform that shows you how your brand is surfacing in AI-driven discovery, and which publisher content may be contributing to that presence. It brings a layer of transparency to a part of the customer journey that affiliate programs have not been able to measure until now.
How it helps
This tool can help you:
Understand how AI platforms may be representing your brand to potential customers.
Identify publisher content that could be shaping purchase decisions before the first click.
Build a clearer picture of the full path from discovery to conversion.
How to access it
AI Visibility is available on the new Awin platform. Access depends on whether your partners have integrated the required technology. To find out if it’s available for your program, register your interest here.