This article will help you to:
Learn what campaigns are and what they’re used for.
Create campaigns in the new Awin platform.
Monitor the performance of your campaigns over time.
The key to a successful campaign is being able to react to performance. Our campaigns feature makes this easy.
A campaign lets you group related affiliate activities under one clear goal, for example a sale, promotion or seasonal push. This means you can plan, run and track everything in one place.
Instead of managing commissions, offers, partners and reporting separately, our campaigns feature brings these elements together into one guided workflow.
What are campaigns used for?
You can create campaigns to match your marketing plans, or as an organizational tool for your Awin program.
Some common uses for campaigns:
Promoting specific products
Seasonal discounts or offers
Tracking customer sign-up from certain sources
Testing a higher commission rate
How can campaigns help your program?
Campaigns can help you to:
Track results in one place. See an overview of your campaign at a glance, with clicks, transactions, revenue, and commission shown on one page.
Understand what’s working. Identify top-performing partners, popular offers and successful time periods. Analyze performance to make impactful changes.
Save time. Reduce the time spent moving between reports or exporting data.
How to create a campaign
Go to the new Awin platform.
Select Campaigns > Overview.
Click Create a campaign.
Note
You can save your progress at any point - click the Save as draft button in the top right corner.
Step 1: Campaign details
You can either create a campaign manually or use Awin Intelligence to do it for you.
Click Create manually button to access the Create a campaign page. Here you can:
Add a campaign name.
Add a campaign description.
Select date and time for your campaign to start and finish.
Select a campaign main goal.
Or, you can use AI to prepopulate these details for you:
Use the text box to write a prompt in plain language. Describe your campaign and what you want to achieve. For example: Increase backpack sales by 10% in the next month, offer 20% discount. Click Help writing prompt for ideas.
Click Start building campaign.
Create a campaign page will open up, with the campaign details prepopulated based on your prompt. You can amend them as needed.
On the right you can see suggested Campaign goals. Choose one that best fits your campaign.
When you’re happy with the campaign details, click Set commission.
Step 2: Commission
Here you can choose how your partners will be rewarded. You can either:
Keep your existing program rates, or
Set rates specifically for this campaign.
Click Confirm rates to proceed.
Step 3: Offers
This page allows you to add coupons and promotions to your campaign.
Click Add coupon or Add promotion to get started.
For each offer you can adjust:
Discount details
Dates the offer is valid for
Regions where the offer can be used
Categories for which the offer applies
When you’ve added all the offers, click Select partners.
Step 4: Partners
Here you can decide who can join the campaign:
All partners on Awin network
All partners on your program
Selected partners only
After selecting one of the options, you can:
Search for partners.
View new and existing partners recommended for the campaign based on your goal.
To include the partners in your campaign, check Add to campaign box (for existing partners) or Invite to program box (for new partners).
When ready, click Go to summary.
Step 5: Summary
Summary page allows you to review and edit your campaign before publishing it.
Check all the details carefully.
When ready, click Publish campaign.
A pop-up will ask you to confirm.
You’ll be presented with a confirmation page where you can review your campaign, create another campaign, or take the next steps to ensure the campaign’s success:
Message your partners through the Communication Center.
Upload visual assets through My Creative.
Copy the campaign link to share it.
Approve partners who want to join your program and campaign.
Your new campaign will appear in your list of All campaigns, waiting for transactions to come in.
Monitoring your campaigns
The All campaigns page shows every campaign you’ve created. You can:
Search campaigns by name.
Sort by revenue, creation date and other filters.
Click each campaign to see a dedicated campaign performance page.
Each campaign performance page contains a dashboard showing:
Revenue and average order value (AOV)
Commission totals
Clicks and transactions
Top-performing partners
This performance dashboard helps you to:
Quickly assess what’s working and identify opportunities for improvement.
Decide if you want to adjust your budget or partner rewards.
Make data-driven decisions about your campaign, to increase your chance of success.
Note
The default view is for the last 7 days. Data appears after the first transaction has been tracked to the campaign.
Tips for running successful campaigns
Use simple, consistent campaign names: This helps to keep your program and your reports tidy. This is helpful especially if you run multiple campaigns at the same time.
Tell your partners about your campaigns: Use Communication Center to promote your campaign.
Monitor performance regularly: Our campaigns performance pages make it easy to do quick checks. This should help you to feel confident when making data-driven decisions about your campaigns.