Partner Discovery

This article explains how the Partner Discovery page helps you quickly find relevant partners with personalized, goal-driven recommendations to boost marketing success.

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Our Partner Discovery page is a game-changer for advertisers looking to expand partnerships and drive better results. This powerful tool offers a comprehensive view of all available partners (including publishers, tech partners, influencers, and brand partners) making it easy to find the right collaborators.

Where to find the Partner Discovery page

You can access the Partner Discovery page through the Awin platform.

Navigate to Publishers > Search > Partner Discovery and search for partner name or product category.

From here, you can explore a full directory of potential partners and start building strategic collaborations.

How is the Partner Discovery page structured

When you access the Partner Discovery page, you’ll find a range of features designed to help you quickly and effectively find the right partners:

• Search bar: Easily locate partners by name or product category.

• Goal-based partnerships: Discover partners tailored to your objectives, such as:

  • Partners who increased conversion rates by 10%+ in the last 3 months.

  • Partners skilled at attracting customers unfamiliar with your brand.

  • Partners with a proven track record of raising average order value.

• Recommended partners: Ranked by their relevance to your program for smarter selection.

• Partner types: Browse the directory by partner category:

  • Publishers

  • Tech Partners

  • Influencers

  • Brand Partners

• Top influencers: Trusted content creators who can boost brand credibility.

• Tech partners and Brand partners: Access specialized collaborators.

• Awin Power 100: Find inspiration and industry insights from top-performing partners.

What are the benefits of using the Partner Discovery page

• Time-saving: All partner types are consolidated into one intuitive interface, allowing you to browse, filter, and deep-link to dedicated directories, eliminating hours of manual searching.

• Increased efficiency: Finding the right partner boosts your chances of increasing revenue.

• Business growth: Strategic partnerships open doors to new audiences and generate more leads aligned with your goals.

• Personalized suggestions: Receive tailored partner suggestions based on your unique marketing objectives.

Finding the right partners to invite to your program is a key step in running a successful affiliate program. The Partner Discovery is your go-to tool for identifying partners who align with your brand and marketing objectives.

All partners active on Awin are accessible through the Partner Discovery, allowing you to search, filter, and invite them to your program. Follow this step-by-step guide to effectively use the directory.

Understanding the Partner Discovery interface

Partner Discovery provides various tools to refine your search. The below highlights key areas of importance.

• Search bar - Enter keywords relevant to your program (e.g., trainers) to find partners who include the term in their description or URL.

• Publisher filter - Choose whether to display all partners or only those with incomplete profiles or who recently joined the network.

• Promotional type - Filter by partner category such as content, display, email, or search. Click the small arrow to further refine results (e.g., newsletters, influencers).

• Sector filter - Select partners from your primary sector or explore opportunities in other defined sectors.

• Regions filter - Choose to display partners from your primary region or expand to other available regions.

Understanding the results

Each search result provides key insights to help you assess potential partners:

• Company Name - The name under which the partner is registered on Awin. This may differ from their public-facing brand, so review their profile for a better understanding.

• Primary Promotional Type - Displays the main method the partner uses to promote content. Some partners may have multiple promotional types.

• Accepted Memberships - Indicates the number of programs the partner has joined. A high number may suggest strong audience engagement and experience.

• Membership Status - Shows whether the partner is already in your program, has been invited, or has not yet joined.

Actions you can take

• Website review - Click the computer icon to visit the partner’s website(s) and assess their suitability.

• Profile exploration - Use the magnifying glass icon to access the partner’s profile, including their description, social media links, and paid opportunities.

• Direct contact - Click the email icon to send a message introducing your program.

• Program invitation - Use the plus (+) icon to invite the partner to join your program.

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