Using QR codes

QR codes offer a simple, low-cost way to connect offline marketing with online sales - perfect for partners with physical locations.

What is a QR code

A QR code is a scannable image that directs users to a webpage - like a product, homepage, newsletter, or social media. It’s a fast, convenient way to engage customers using their smartphones.

Where can QR codes be used

Anywhere physical. Common placements include:

Leaflets, posters, or pamphlets
In-store displays
Product packaging

Example: A hotel might place a leaflet in guest rooms with a QR code linking to the tea or coffee products offered.

Why use QR codes

Reach more customers: Bring your products into physical spaces and tap into new audiences.
Expand marketing channels: Partners can promote your products offline - sometimes their strongest channel.
Low cost: QR codes are inexpensive to create and use. Partners may request a higher commission to cover printing costs.
Track offline activity: Add an Awin tracking link behind the QR code to monitor performance through the platform.

How to set up a QR code campaign

Reach out to partners: Use the Communication Center to invite partners with physical locations to collaborate.
Update your program overview: Mention your interest in QR code partnerships to attract relevant partners.
Discuss details:
- Where the QR code will be displayed
- Which product or page it links to
- Commission rates
Create the QR Code
- Build your tracking link using the Link Builder.
- Generate the QR code using tools like qr.io or qr-code-generator.com.

Using voucher codes

Combine QR codes with vouchers to boost engagement. For example, offer 20% off a product or first-time purchase.

Make sure to enable the voucher attribution tool (under My Offers) to track all related sales.

Case Study: Grubby & Myvegan

Grubby included a QR code in their package insert to promote Myvegan, successfully driving new customer acquisition.