This article covers the strengths and industry tips to help engage with price comparison partners.
A price comparison site, also known as comparison engine, is a website that shoppers use to filter and compare products based on price, features, reviews, and other criteria.
To search for this partner type on our network, go to Partnerships > Overview > Try Smart Search.
Smart Search helps you find partners based on a specific promotional type or audience using natural language. Simply enter a search such as cashback partners in the UK, CSS partners in Europe or influencers in the USA and Awin will return a tailored list of publishers with a match percentage for your program.
Check out their strengths and our engagement tips below.
Strengths of price comparison partners
Competitive pricing
Broad product selection
Hybrid models
Strong research capabilities
High consumer trust
Tips to engage price comparison partners
Use a product feed - Provide a product feed so partners can quickly find and display your links without building deep links manually. This also gives them access to up-to-date product details and pricing, making it easier to search, filter, and showcase your products.
Consider a CPC model - A cost-per-click (CPC) model works well in highly competitive environments, such as comparison engines, where visibility is key.
Support PPC activity - Allow partners to run PPC campaigns on your key terms. This can improve visibility and drive more qualified traffic and conversions.
Highlight leading products and pricing - Promote your best-selling or most competitive products to help partners showcase your strongest offers and stand out in the market.
To learn more about working with different partner types, check out our Webinar Centre.