This article covers the strengths and industry tips to help engage with price comparison partners.
A price comparison site, also known as comparison engine, is a website that shoppers use to filter and compare products based on price, features, reviews, and other criteria.
To search for this partner type on our network, select the Comparison Engine filter under Promotional Types > Content in the Partner Discovery.
Check out their strengths and our engagement tips below.
Strengths of price comparison partners
Price competitive
Product range
Hybrids
Research
Trusted by consumers
Tips on how to engage:
Product feed - This allows partners to quickly find and display links without having to manually create their own deep links. It also gives them direct access to your product details and prices, allowing them to search, filter and display them in a variety of ways.
CPC model - Great when it comes to the highly-competitive digital advertising space such as comparison engines.
PPC - Providing PPC allows partners to bid on your key terms to improve their SEO rankings when promoting your products, therefore increasing traffic and conversions.
Highlight market leading products/pricing - Rise above your competitors by showcasing your best selling products.
To learn more about working with different partner types, check out our Webinar Centre.