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There are many different partner types that you can work with at Awin. Apart from the main ones, e.g. cashback and voucher, loyalty and closed used groups are important partners that should be part of your partner mix.
What are closed user group partners
Closed user groups are exclusive communities - such as NHS staff, emergency services, and armed forces - that unlock special discounts and deals unavailable to the general public. Members can access offers from a wide range of retailers, from major brands to local businesses, across many categories.
These types of affiliate marketing partners deliver focused offers and content to a wide range od specific, highly targeted groups, such as:
Students
Health workers
Military members
Senior citizens
This is done through a closed network that can only be accessed by the group, which reduces the risk of leaked promotions.
Closed user group partners usually offer incentives or exclusive discounts but only to registered or verified users. For example, if you are a student, you can only shop with a valid student card. They work extremely well as these closed groups offer ready to purchase users with some of the highest discounts on the market.
What are loyalty partners
They operate in a similar way to cashback. These rewards take the form of incentives such as points or in-game rewards. Instead of a cash offer or commission their users get points that they can redeem for other products. As a result, these partners can create a high volume of affiliate sales for the brands that they partner with. They can be particularly effective at driving sales for businesses that offer cashback or loyalty programs.
How to find loyalty and closed user group partners
To search for this partner type on our network, select the Content filter under Promotional Types in the Partner Discovery.