Prestashop

The most efficient way to integrate Awin’s tracking with your site is to use our Prestashop module. The official Prestashop add-on can be downloaded from the Prestashop website.

After you’ve installed the plugin, you’ll need to set your Advertiser ID. If you’re unsure, you should have received this ID from your assigned integrator or you can find it in the platform under Program profile.

The module utilizes the source query parameter from the landing page URL and passes this value along to the channel parameter of our tracking request for deduplication purposes.

It’s important to note that only the source query parameter will be used for deduplication, not the more commonly used utm_source parameter. You should ensure that the source parameter is correctly configured for your program. Your Awin point of contact can assist you with changes to this configuration.

To implement this on Awin’s side, a source=aw query parameter will be appended as standard with Prestashop module setups under Default Query String Append in the Tracking Settings.

Additionally, the module creates a cookie named source to store the value of the source parameter. This value will update accordingly each time the value of this parameter changes in the URL.

Important

If you are configuring other channels, please ensure that they’re reporting to the source parameter with the proper value (e.g., source=email, source=fb, source=na, etc.).

Example

www.yourdomain.com?utm_source=facebook&utm_medium=social&source=na

The Awin module reads the source query parameter from the landing page URL and uses its value for last-click attribution. In this example, the value na indicates that the last click originated from a non-Awin channel. Where a transaction is attributed to a non-Awin channel, no Awin commission is awarded, regardless of whether an Awin affiliate click was previously recorded.

The presence of the source query parameter typically doesn’t impact reporting in analytics platforms such as Google Analytics or other reporting tools. In most cases, traffic source reporting is based on standard UTM parameters (for example, utm_source, utm_medium, and utm_campaign), whereas the source parameter is used specifically for attribution purposes within the Awin deduplication process.

Product-level tracking (PLT) information is sent via the module’s tracking tags and follows the default format of an Awin PLT dataset:

AW:P|{{advertiserId}}|{{orderReference}}|{{productId}}|{{productName}}|{{productItemPrice}}|{{productQuantity}}|{{productSku}}|{{commissionGroupCode}}|{{productCategory}}