Opencart

Step one: In a new web browser window, log in to your Opencart account, then access the Opencart admin panel.

Step two: Go to the Opencart Marketplace and click Download, then select the download version that corresponds to your shop.

Step three: In the Opencart admin panel, click Extensions > Installer, and upload the module.

Step four: To install the app, in the admin panel, select Extensions > Extensions, then click the corresponding green plus (+) icon.

Step five: After you install the app, edit the app and provide your Awin advertiser ID.

Step six: Change Status to Enabled.

The module utilizes the source query parameter from the landing page URL and passes this value along to the channel parameter of our tracking request for deduplication purposes.

It’s important to note that only the source query parameter will be used for deduplication, not the more commonly used utm_source parameter. You should ensure that the source parameter is correctly configured for your program. Your Awin point of contact can assist you with changes to this configuration.

To implement this on Awin’s side, a source=aw query parameter will be appended as standard with Opencart module setups under Default Query String Append in the Tracking Settings.

Additionally, the module creates a cookie named source to store the value of the source parameter. This value will update accordingly each time the value of this parameter changes in the URL.

Important

If you are configuring other channels, please ensure that they’re reporting to the source parameter with the proper value (e.g., source=email, source=fb, source=na, etc.).

Example

www.yourdomain.com?utm_source=facebook&utm_medium=social&source=na

The Awin module reads the source query parameter from the landing page URL and uses its value for last-click attribution. In this example, the value na indicates that the last click originated from a non-Awin channel. Where a transaction is attributed to a non-Awin channel, no Awin commission is awarded, regardless of whether an Awin affiliate click was previously recorded.

The presence of the source query parameter typically doesn’t impact reporting in analytics platforms such as Google Analytics or other reporting tools. In most cases, traffic source reporting is based on standard UTM parameters (for example, utm_source, utm_medium, and utm_campaign), whereas the source parameter is used specifically for attribution purposes within the Awin deduplication process.

Product-level tracking (PLT) information is sent via the module’s tracking tags and follows the default format of an Awin PLT dataset:

AW:P|{{advertiserId}}|{{orderReference}}|{{productId}}|{{productName}}|{{productItemPrice}}|{{productQuantity}}|{{productSku}}|{{commissionGroupCode}}|{{productCategory}}

Usage of Awin consent signals is one of the six core elements of Awin’s Tracking Policy. The Opencart module doesn’t currently support native consent handling using Awin consent signals.

The preferred method of consent handling is an advertiser-led decision, but we strongly recommend using Awin consent signals. You can find more information here.