Custom Parameters

Custom parameters allow you to add depth to your reporting and, in some cases, control the associated Commission Groups via Commission Flexibility.

Plan availability

Only Advertisers on an Advanced platform offer can make use of Custom Parameters for commission conditions.

Custom Parameter Implementation

Awin supports up to 255 custom parameters reported on each Transaction. The implementation of a single versus multiple custom parameters differ slightly.

These values must be URL-encoded.

Please review the templates and examples of implementation:

Single Custom Parameter

Conversion Tag

AWIN.Tracking.Sale.custom = ["{{customParameter}}"];

Fall-back Conversion Pixel & S2S Direct Integration

&p1={{customParameter}}

customParameter should be replaced by the desired, additional, information that you wish to include on your transaction calls.

Scheme/format: via GET parameter as p1= to p[n]= (example: …&p1=%C3%96sterreich… - for original example value: Österreich)

Implementation Example

<img border="0" height="0" src="https://www.awin1.com/sread.img?tt=ns&tv=2&merchant=1001&amount=7.50&ch=aw&p1=Next%20Day%20Delivery&parts=DEFAULT:7.50&ref=AA000005&testmode=0" style="display:none;" width="0">
<script type="text/javascript">
//<![CDATA[
/*** Do not change ***/
var AWIN = AWIN || {};
AWIN.Tracking = AWIN.Tracking || {};
AWIN.Tracking.Sale = {};
/*** Set your transaction parameters ***/
AWIN.Tracking.Sale.amount = "7.50";
AWIN.Tracking.Sale.channel = "aw";
AWIN.Tracking.Sale.custom = ["Next Day Delivery"];
AWIN.Tracking.Sale.orderRef = "AA000005";
AWIN.Tracking.Sale.parts = "DEFAULT:7.50";
AWIN.Tracking.Sale.test = "0";
//]]>
</script>
<script defer="defer" src="https://www.dwin1.com/1001.js" type="text/javascript"></script>

(replace the example Advertiser id (here: 1001) in the first and last command line with yours)

Multiple Custom Parameters

Conversion Tag

AWIN.Tracking.Sale.custom = ["{{customParameter1}}", "{{customParameter2}}"...];

Fall-back Conversion Pixel & S2S Direct Integration

&p1={{customParameter1}}&p2={{customParameter2}}...

customParameter should be replaced by the desired, additional, information that you wish to include on your transaction calls.

Implementation Example

<img border="0" height="0" src="https://www.awin1.com/sread.img?tt=ns&tv=2&merchant=1001&amount=7.50&ch=aw&p1=Special%20Delivery&p2=Royal%20Mail&p3=5.99parts=DEFAULT:7.50&ref=AA000005&testmode=0" style="display:none;" width="0">
<script type="text/javascript">
//<![CDATA[
/*** Do not change ***/
var AWIN = AWIN || {};
AWIN.Tracking = AWIN.Tracking || {};
AWIN.Tracking.Sale = {};
/*** Set your transaction parameters ***/
AWIN.Tracking.Sale.amount = "7.50";
AWIN.Tracking.Sale.channel = "aw";
AWIN.Tracking.Sale.custom = ["Special Delivery", "Royal Mail", "5.99"];
AWIN.Tracking.Sale.orderRef = "AA000005";
AWIN.Tracking.Sale.parts = "DEFAULT:7.50";
AWIN.Tracking.Sale.test = "0";
//]]>
</script>
<script defer="defer" src="https://www.dwin1.com/1001.js" type="text/javascript"></script>

(replace the example advertiser id (here: 1001) in the first and last command line with yours)

Implementation Example inclusive url-encoding