When setting up the Awin MasterTag to track your affiliate sales, you can choose between conditional or unconditional tracking. Here’s the difference:
Unconditional tracking: The tracking code fires for every sale, regardless of how it’s classified.
Conditional tracking: The tracking code only fires if the sale is specifically marked as an affiliate channel sale.
Why choose unconditional tracking
We recommend using unconditional tracking for a few key reasons:
Better visibility - Unconditional tracking provides a clearer view of all your traffic and sales, allowing you to track everything without missing any activity.
Enabling key features - With unconditional tracking, you can use essential features like cross-device tracking, voucher tracking, and influence tracking, which are not possible with conditional tracking.
Attribution reporting - Unconditional tracking enables attribution reporting (for Awin Accelerate and Advanced plans), giving you deeper insight into which partners are driving value at different stages of the user journey, helping you optimize your marketing efforts.
Fairer rewarding - By tracking every sale, you can ensure partners are correctly rewarded for all types of sales, leading to more accurate reporting and better forecasting.
Compliance - It’s also needed to use Awin’s consent framework, which ensures your program is compliant with regulations related to where ads are served.
Tech partner compatibility - Some tech partners and plugins may require unconditional tracking to work correctly.
Because of these benefits, most Awin partners use unconditional tracking to ensure their affiliate programs run smoothly.