Publisher Crossover report

Plan availability

This report is available only for Awin Advanced customers.

Overview

The Publisher Crossover report lets you compare sales that had touchpoints with two partners.  

When sales have a touchpoint with more than one partner, it’s called crossover. You can use the Publisher Crossover report to see how crossover affects average order value (AOV), time taken to convert, and number of steps taken to convert.

Accessing the Publisher Crossover report

Before you begin, ensure the following:

• You are enjoying the Awin Advanced plan.

• You have enabled the MasterTag.

• The MasterTag plugin is set to fire unconditionally on landing and conversion pages.

• If you have a multi-region setup: You have checked your MasterTag or MasterTags for Advertiser ID discrepancies and followed the de-duplication guide to remove duplicates.

To access the report navigate to Reports > Insights > Publisher Crossover. By default, the report shows information for the current month.

If you can’t see the Publisher Crossover report, please contact us. If you have a dedicated Awin contact, please reach out to them. If not, you can get in touch with our support team by filling out the contact form.

Comparing publisher crossover

Follow the steps below to set up your comparison.

1. At the top of the page, open the Filters menu.

2. Under Current date filters, choose one of the following:  

   • Select a period from the Period dropdown.

   • Select Specific dates, then enter a From and To date.

3. Under Previous date filters, choose one of the following:  

   • Select Previous period - This option automatically uses the timeframe chosen in Period and applies it to the previous equivalent timeframe.

     For example, if Period = This month, Previous period = Last month.

   • Select Specific dates, then enter a Previous from and Previous to date.

4. In Publisher 1, enter the first partner you want to compare.

5. In Publisher 2, enter the second partner.

6. Close the Filters menu by selecting the x icon.

7. At the top of the Crossover performance chart, set Compare vs. previous period to Yes.

The chart will update automatically to show the crossover for the periods selected.

Crossover Performance table

Crossover between two partners can affect the following metrics:

• Sales Involving: Sales that had a partner touchpoint at any point in the customer journey.

• Average Order Value: Calculated as revenue divided by Sales Involving.

• Average steps to convert: The average number of touchpoints in the conversion funnel.

• Average days to convert: The number of days between the first and last touchpoint.

Sales Involving figures don’t match sales data shown in other reports as these are different metrics. Sales Involving counts every sale that had a partner touchpoint at some point during the customer’s journey, not just when the partner touchpoint was the last touchpoint in the customer’s journey.

Crossover Over Time chart

The Crossover Over Time chart shows the crossover between Publisher 1 and Publisher 2 for the selected period.

To change the selected timeframe view, in the Filters menu, click Date Part then select a timeframe.