For the best experience, manage and discover your perfect partners in the new Awin - our smart new platform. Click here to find out how.
What is a partner profile
Partner profile contains all the useful information about each partner that can help you make the decision about collaborating with them. You can access it on our platform through Publishers > Search > Partner Discovery, by clicking the partner’s name.
It includes the following info about the partner:
Website
Audience
Promotional methods
Sectors
Regions
Performance data (if you are in the same region)
Partner badges
At the top of the profile, where applicable, you can also see a badge that showcase highly endorsed partners, allowing you to understand their value at a glance.
The badges are assigned based on the following criteria:
New Partner: Has joined Awin within the last six months and is ready to collaborate.
Global Partner: Publishes content in four or more countries.
Popular Partner: Works with more than 50 advertisers.
Top Partner for [sector]: Based on the advertiser’s primary sector, ranked within the top 10% of performers for that sector.
Awin Power 100 Partner: Featured in our Power 100 list for the previous year(s).
If a partner qualifies for more than one badge, the following hierarchy applies, and only two badges are shown:
New
Top for [sector]
Power 100
Popular
Global
For more information about the Awin Power 100, please refer to the following pages:
Benefits of using the partner profiles
They make the partner selection process more personalized and efficient, reducing the time spent on searching compatible partners:
You can find partners that are suited to your brand, preferences and objectives.
You can compare the performance of different partners in the same region, so you know exactly what you can expect from your partnership.
It helps you to optimize your budget allocation and maximize your return on investment.