Why single tracking method isn’t enough
With major browsers like Chrome, Safari, and Firefox restricting third-party cookies, traditional affiliate tracking methods are becoming less reliable. This often leads to inaccurate sales data, making it challenging to properly credit your affiliate partners, allocate your budgets correctly and optimize your program for maximum performance.
By implementing hybrid tracking solutions, we can ensure both accurate data and a rewarding experience for your partners.
What does hybrid tracking integration mean?
Hybrid tracking integration combines client-side (also referred to as browser-side) and server-side tracking for a more reliable, comprehensive, and privacy-compliant approach. It focuses on two key areas:
Awin MasterTag integration: Simplifies integration of tracking tools, unlocks a robust reporting suite and allows easy integration of technology partners.
Server-to-server (S2S) tracking: Provides accurate tracking independent of browsers, protecting revenue and improving channel attribution.
You can read more about hybrid tracking in out helpful guide.
Benefits of implementing hybrid tracking
Internet technologies are evolving and it’s important to stay ahead of the curve. By adopting a hybrid tracking approach, you ensure effective tracking while respecting user privacy and adhering to evolving browser standards. This integration reduces dependency on third-party cookies, protecting your affiliate program’s performance and future-proofing your tracking methods. Combining client-side and server-side tracking provides a four key advantages:
Maximum tracking coverage: Client-side tracking excels in real-time reporting, while server-side tracking shines in advanced connectivity, navigating browser changes and combating ad-blockers. Together, they provide a holistic view for optimal performance.
Ensured compliance: Server-to-server tracking helps your business maintain compliance with privacy regulations and adapt to browser updates. You can be sure that your tracking practices stay current and effective.
Valuable insights and attribution reporting suite: The Awin MasterTag unlocks valuable journey and multi-touchpoint reports, enabling you to make data-driven decisions about your partnerships. This data allows you to identify the most effective partnerships and tailor your strategies to better target specific user segments.
Partnership optimization: Awin’s MasterTag seamlessly integrates partner technologies, providing one-click e-commerce solutions to optimize conversion rates and average order values (AOVs), while facilitating easy access to influencer networks.
How to integrate both MasterTag and server-to-server tracking
There are two primary methods to set up your tracking: you can either use our wizard directly on the Awin platform or refer to our technical integration documentation for a more manual approach:
On the platform:
Set up your tracking with our step-by-step tracking installation guide.
Verify your tracking installation quickly with our tracking wizard tool.
Detailed support documentation:
Awin MasterTag implementation guide: This guide dives into the technical details and step-by-step instructions for implementing the Awin MasterTag.
Server-to-server implementation guide: This guide provides detailed instructions for setting up server-to-server tracking.
These resources will help you seamlessly integrate both tracking methods and maximize your affiliate program’s performance.