Following your upgrade from ShareASale to Awin, you may encounter new terminology that reflects the advanced capabilities and expanded featured of the Awin platform. To help ease the transition, we’ve created a glossary comparing key terms between the two platforms.
ShareASale term | Awin term | Definition |
|---|---|---|
Merchant | Merchant or advertiser | The company or individual running the affiliate program. |
Affiliate | Partner, publisher or affiliate | The partner promoting the advertiser’s products or services to earn a commission. |
Custom Affiliate Groups | Publisher Tags | A way to group partners for targeted commission rules or campaigns. |
Conversion Lines | Attribution rules | Rules to define how conversions are tracked and commissions are attributed to partners. |
Coupon code | Voucher code | Discounts or promotions used to track and incentivize affiliate-driven sales. |
Locking period | Auto-validation | When you can no longer edit commissions, and these are paid out to partners. |
Valid transactions | Transaction validation | The process of reviewing and finalizing commissions for approved transactions. |
Declined (publisher-related) | Publisher rejected | Partner declined from the affiliate program. |
Removed (publisher-related) | Publisher suspended | Partner removed from the affiliate program. |
On Holds (publisher-related) | Publisher suspended from network | Partner suspended from the network by our Compliance Team. |
Tracking gap / cookie window | Cookie window | The length of time to offer commission between the last click and the conversion. |
Order ID | Order reference or EXTRA | This is the unique ID for every transaction - an ID that’s determined by the advertiser’s system and tracking. |
Commission Rules | Commission groups | When you diversify your program’s commissions based on unique conditions of a transaction. |
Clickstream | Customer journey / touchpoints | This illustrates the customer’s click activity to the completion of the transaction. |
Non-tracked order inquiries | Transaction queries | The transactions added manually by partners when they believe commission has not been tracked or awarded to them correctly. |