This article breaks down the strengths and industry tips to help engage with email partners.
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Email marketing allows you to target shoppers through electronic mail (email).
To search for this partner type on our network, select the Email filter under Promotional Types in the Partner Discovery.
Check out their strengths and our engagement tips below.
Strengths of email partners
Niche targeting
Trend analysis
Mobile targeting
CPA
Multi-creative
Highly targeted
Large reach
Tips on how to engage
Creative - Delivering engaging HTML email creatives.
Limited time/strong offers - Providing a 'hook' or incentive for customers, i.e. percentage discount or free sample.
Customer insight - The better level of customer demographic insight you can provide the better the conversions.
Easy user journey - The fewer clicks a user has to make to purchase the higher chance they will convert.
To learn more about working with different partner types, check out our Webinar Centre.