This article breaks down the strengths and industry tips to help engage with employee benefit partners.
Employee benefit portals, also known as corporate intranet portals, allow companies to provide offers and benefits to a closed network, such as staff. Employees can gain access to exclusive voucher codes, promotions or can also earn redeemable points or cash. Check out their strengths and our engagement tips below.
Strengths of employee benefit partners
High volume
Emails
Loyal base
Reassuring environment
Increased AOV
Tips on how to engage
Exclusive codes/commission - Providing an exclusive code is a great way to build loyalty with these partners as it gives them a unique offer to promote to their customer base which will drive up conversions.
Latest offers - Attracts new and repeat customers within the partners audience.
Tenancies (fixed fees) - These are a great way to increase brand awareness and promote your offers to their audience.
Budget - It’s important to secure a ‘test and learn’ budget to trial the various tenancies packages these partners can offer.
To search for this partner type on our network, select the Content filter under Promotional Types in the Partner Discovery.
Learn more about the different partner types you can work with by checking out our Webinar Centre.