What is the Awin Index?
After your program has been live for 3 months, the system will analyze your performance data and publish your Awin Index score. This score can be found on your Account Overview under the Performance tab.
The Awin Index is a score out of 100, calculated from an algorithm of four different performance metrics, and is used by partners to compare and identify the best performing programs across the network.
The four performance metrics we use to calculate this score are:
Conversion rate
Approval percentage
Validation period
Earnings per click (EPC)
The higher the score, the more optimized your program is. This makes it more attractive to potential partners.
How to improve your Awin Index score
If you want to boost your Awin Index, focus on improving your CAVE data (Conversion rate, Approval percentage, Validation period, and EPC).
Here are some recommended actions:
Review partner performance: Check for publishers who are driving lots of clicks but little/no sales. View their websites to see if you are competitive. You may also want to reach out to see if there’s a reason why they think you may not be converting and how to improve this.
Provide fair transaction decline reasons: Review your transaction decline reasons. Are you penalizing partners for something that’s out of their control and therefore declining their transactions? Always provide fair and honest reasons when declining a transaction.
Validate transactions regularly: Validations need to be carried out as regularly as possible. Longer validation processes are inevitable in certain situations. However, it’s important that partners are paid regularly.
Stay competitive with your commission rates: Browse your competitors’ programs via our Advertiser Directory and review their commission rates to ensure you are remaining competitive and offering a fair commission rate. Low commissions can significantly impact your program's appeal to partners.