Why is a partner welcome pack important
A partner welcome pack helps you make a strong first impression with new affiliate partners. It sets expectations, provides essential program information, and gives partners the tools they need to start promoting effectively.
This is especially important for content creators, influencers and new-to-affiliate partners who benefit from clear guidance and resources from day one.
Format and delivery
Format: PDF, Google Slides, or a digital document.
Tone: Friendly, professional and on-brand.
Length: 3–5 slides or pages.
Delivery: Share via Awin messaging, email, or automated welcome email.
Make sure all links are clickable and lead to current resources.
What to include in the welcome pack
Welcome and brand overview
Start with a warm welcome and a short brand introduction. Include:
Your company mission or values
What makes your brand and products unique
Your customer base and ideal audiences
Use images and brand language that reflect your identity and appeal to partners’ audiences.
Program overview
Provide key program details to help partners understand how they’ll earn:
Standard and bonus commission rates
Cookie length and attribution model (if relevant)
Payment process (Awin handles payouts, but you can clarify bonus terms)
Any restrictions (e.g., PPC policy, content requirements, coupon code usage)
This section should help partners quickly see how they can benefit from promoting you.
Getting started checklist
A step-by-step checklist gives partners a clear path to start promoting. For example:
Log in to Awin and get tracking links.
Download banners and logos.
Add links to your content or site.
Share your first post or promotion.
Reach out to discuss content ideas or campaigns.
A checklist helps turn interest into action.
Creative assets and messaging
Provide easy access to the tools partners need to promote your brand:
Link to banners, logos and imagery
Brand guidelines or tone of voice tips
Messaging suggestions or product USPs
Best-performing categories or hero products
Promo calendar or upcoming campaigns (optional)
This helps ensure consistency and maximize performance.
Contact and support
Make it easy for partners to get in touch if they need support:
Primary contact email (or Awin messaging)
Response times or working hours
Optional: encouragement to pitch ideas or ask questions
This helps build trust and confidence in your partnership.
Success tips and best practices
Help partners understand how to promote your brand effectively by sharing:
Content formats or channels that convert well
Key customer types or behaviors
Common mistakes to avoid
What your top affiliates do differently
How to increase commission over time
Providing guidance here supports new partners and encourages better results.
Incentives and opportunities
Let partners know about:
Performance incentives or bonuses
Exclusive codes or limited offers
Product launches or campaign opportunities
VIP or ambassador programs (if relevant)
Highlighting opportunities keeps partners engaged and motivated.
Optional extras
You can include additional assets to further support your new partners:
Welcome video or short intro clip
Testimonials from existing partners
Personal discount code to try your product
FAQs for common new joiner questions
These extras can make the welcome pack more memorable and helpful.
Final tips
Keep the content short, skimmable and focused.
Use visuals to make the pack more engaging.
Share the pack as soon as partners are approved.
Review and refresh regularly to reflect program updates.
Make sure all assets and links remain current.