A voucher code partner is a website that promotes voucher codes and special offers, helping shoppers access discounts on your products or services. This type of partner is also commonly known as a voucher code directory.
To search for this partner type on our network, go to Partnerships > Overview > Try Smart Search.
Smart Search helps you find partners based on a specific promotional type or audience using natural language. Simply enter a search such as cashback partners in the UK, CSS partners in Europe or influencers in the USA and Awin will return a tailored list of publishers with a match percentage for your program.
Check out their strengths and the different voucher code options as well as our engagement tips below.
Strengths of voucher code partners
Voucher code partners can help advertisers achieve a range of objectives, from increasing sales volume to attracting new customers.
Key strengths include:
Driving high volumes of traffic and sales
Supporting single-use, unique voucher codes for greater control and tracking
Promoting mobile-only offers to reach shoppers on mobile devices
Reaching engaged audiences through email marketing
Influencing customers during the research and consideration stage of the buying journey
Leveraging a loyal customer base that actively seeks discounts and offers
Increasing brand visibility and awareness
Acquiring new customers
Encouraging higher average order values (AOV)
Voucher code options
There are several ways to structure voucher code promotions:
Sitewide discounts or category and product-specific offers
Percentage discounts or spend-and-save promotions
Exclusive offers available only through a specific partner
Discounts on full-price items, sale items, or free delivery promotions
Offers targeted at new customers, existing customers, or both
Personalized codes for specific partners or generic codes that can be used across multiple partners
Tips for driving strong engagement
To maximize the performance of voucher code campaigns consider the below:
Sitewide discount codes typically generate stronger engagement than more restrictive offers.
Percentage-off discounts are effective for driving sales volume, while spend-and-save offers can increase basket value and encourage higher-quality purchases.
Schedule partner-exclusive promotions at different times from sitewide or product-specific offers to create additional visibility and avoid overlap.
Full-price, sale, and free-delivery offers can all be effective. Consider running them simultaneously with different partners to reach varied audiences and shopping behaviors.
Run new customer and existing customer promotions at the same time, with stronger and longer-lasting incentives for new customer acquisition.
Personalized voucher codes generally deliver higher conversion rates than generic codes because they feel more relevant and exclusive to the partner’s audience.
To learn more about this partner type watch our voucher code webinar. For more webinars, check out our Webinar Centre.