This article covers how you can use the Partner search and Smart search tools in our new Awin platform to find partners easier.
Both tools help you quickly find relevant affiliates and effectively grow your program.
To access it, go to the new Awin platform and navigate to Partnerships > Overview.
What you can search for via Partner search
You can search by:
Partner name
Publisher ID (use the format id:XXXX)
Website URL (use the format website:XXXX)
Promotional type
The search tool handles typos, partial names, and synonyms, so you’ll get accurate results even without the exact details.
As you type, a dropdown preview displays instant matches including name, ID, and URL. Click any result to open the partner profile.
Your recent searches and recently viewed partners also appear, making it easy to revisit previous opportunities.
To see full results, press Enter or click the search icon.
Search preview
Shows top matches instantly while you type.
Best for quick lookups when you already know who you’re searching for.
Full results page
Displays a complete table including:
Status
Website
Promotional type
Primary sector
Primary region
Best for exploring, comparing partners, and applying filters.
Partner status icon
Each partner has a status icon so you can see whether you’re already connected, for example:
Green +: New and open to invitations
Green ✓: Active partnership
Yellow •: Pending application
Red ✕: Partnership ended
Grey ✕: Declined
Tip
Sort by Newest to oldest to find recently joined partners.
Filtering results
On the full results page you can filter by:
Status
Promotional type
Sector
Region
Filters help you narrow your search to partners that match your audience and campaign goals.
Sorting results
Sort your results by:
Most relevant - Best matches for your query.
Date joined - Newest partners first.
Alphabetical - A-Z listing.
Sorting lets you browse in the way that works best for you.
Smart search
Smart Search lets you describe the kind of partner you are looking for in your own words.
Instead of applying multiple filters, you can type a short description, such as cashback partners in the UK or fashion influencers in Europe, and Awin returns matching partner profiles.
This makes Smart Search a quicker way to go from an idea to a shortlist.
How Smart Search works
Enter a short description of the partner you are looking for. Awin scans partner profiles and returns the closest matches.
Each result includes a match score to help you understand how well it fits your search.
Higher scores indicate a closer match.
Results are suggestions, not recommendations.
You decide which partners are right for your program.
What you can search for with Smart Search
You can describe partners using a combination of:
Region, such as UK, US, or Europe.
Sector, such as Retail, Finance, or Travel.
Subsector, such as Clothing or Health & Beauty.
Partner type, such as Cashback, Content, or Comparison.
Keywords from partner names or profile descriptions.
You can combine these naturally, just as you would describe the partner to a colleague.
When to use Smart Search
Smart Search is especially useful when:
You know the type of partner you want but not specific partner names.
You are planning a campaign around a category or season.
You want to quickly build a shortlist without testing multiple filters.