Awin is fully compliant with the General Data Protection Regulation (GDPR).
As a European company that works with personal data every day, GDPR compliance is a core part of how we operate. We’ve put strong security measures in place and continuously monitor legal updates to ensure we stay compliant.
What legal basis does Awin use?
Awin processes data based on legitimate interest, as outlined in Article 6(1)(f) of GDPR.
The data we use for tracking is:
Pseudonymous
Non-sensitive
Mostly technical
Not linked to personal behavior, opinions, or consumer profiles
For example, a tracking cookie may collect the following pieces of data:
Cookie date
Expiry date of cookie
IP address (truncated)
IP hash
GeoIP
Advertiser ID
Publisher ID
Banner ID
Group ID
Product ID
Click/network reference
Referrer
Overwritten publisher ID
Platform
Want to learn more?
Check out our GDPR whitepaper to explore:
Our legal position
What GDPR means for our partners
The practical steps we take to stay compliant