QR codes offer a simple, low-cost way to connect offline marketing with online sales - perfect for partners with physical locations.
What is a QR code
A QR code is a scannable image that directs users to a webpage - like a product, homepage, newsletter, or social media. It’s a fast, convenient way to engage customers using their smartphones.
Where can QR codes be used
Anywhere physical. Common placements include:
Leaflets, posters, or pamphlets
In-store displays
Product packaging
Example: A hotel might place a leaflet in guest rooms with a QR code linking to the tea or coffee products offered.
Why use QR codes
Reach more customers: Bring your products into physical spaces and tap into new audiences.
Expand marketing channels: Partners can promote your products offline - sometimes their strongest channel.
Low cost: QR codes are inexpensive to create and use. Partners may request a higher commission to cover printing costs.
Track offline activity: Add an Awin tracking link behind the QR code to monitor performance through the platform.
How to set up a QR code campaign
Reach out to partners: Use the Communication Center to invite partners with physical locations to collaborate.
Update your program overview: Mention your interest in QR code partnerships to attract relevant partners.
Discuss details:
Where the QR code will be displayed
Which product or page it links to
Commission rates
Create the QR Code
Build your tracking link using the Link Builder.
Generate the QR code using tools like qr.io or qr-code-generator.com.
Using voucher codes
Combine QR codes with vouchers to boost engagement. For example, offer 20% off a product or first-time purchase.
Make sure to enable the voucher attribution tool (under My Offers) to track all related sales.
Case Study: Grubby & Myvegan
Grubby included a QR code in their package insert to promote Myvegan, successfully driving new customer acquisition.
Read more: Great minds think green: Myvegan and Grubby partner to drive new affinity customers.