This article explains the strengths of employee benefit partners and shares practical tips on how to engage them effectively.
Employee benefit portals, also known as corporate intranet portals, give companies a way to offer exclusive deals to a closed audience, such as employees. These platforms provide access to voucher codes, promotions, and reward schemes, including redeemable points or cashback.
To search for this partner type on our network, go to Partnerships > Overview > Try Smart Search.
Smart Search helps you find partners based on a specific promotional type or audience using natural language. Simply enter a search such as cashback partners in the UK, CSS partners in Europe or influencers in the USA and Awin will return a tailored list of publishers with a match percentage for your program.
Below, you can explore their key strengths and how to work with them successfully.
Strengths of employee benefit partners
High traffic volume
Strong email reach
Loyal user base
Trusted, closed environment
Higher average order value (AOV)
Tips on how to engage
Exclusive codes/commission - Providing an exclusive code is a great way to build loyalty with these partners as it gives them a unique offer to promote to their customer base which will drive up conversions.
Latest offers - Attracts new and repeat customers within the partners audience.
Tenancies (fixed fees) - These are a great way to increase brand awareness and promote your offers to their audience.
Budget - It’s important to secure a 'test and learn' budget to trial the various tenancies packages these partners can offer.
Learn more about the different partner types you can work with by checking out our Webinar Centre.