This article outlines the strengths of email partners and shares practical tips to help you work with them effectively.
Email marketing allows you to reach shoppers directly through targeted email campaigns.
To find this partner type on the Awin network, go to Partnerships > Overview > Try Smart Search.
Smart Search helps you discover partners based on a specific promotional type or audience using natural language. For example, you can search for cashback partners in the UK, CSS partners in Europe, or influencers in the USA. Awin will return a tailored list of publishers, along with a match percentage for your program.
Explore their strengths and engagement tips below.
Strengths of email partners
Niche audience targeting
Insight into trends and performance
Strong mobile reach
Performance-driven (CPA models)
Flexible creative formats
Highly targeted campaigns
Large audience reach
Tips to engage email partners
Provide high-quality creative - Share engaging email creatives that are easy for partners to use and promote.
Offer strong incentives - Use limited-time offers or clear value, such as discounts or free samples, to capture attention.
Share customer insights - Provide relevant demographic or audience data to help partners target campaigns more effectively.
Simplify the user journey - Reduce the number of steps to purchase. A smoother journey increases the likelihood of conversion.
To learn more about working with different partner types, check out our Webinar Centre.