Shoplazza

Step one: From your Shoplazza Admin go to Apps > Apps store. Find Awin and click Add.

Step two: Click on Install app. You will be required to insert Awin Account ID in the installation process so your store will then be able to measure sales and attribute them to publishers.

The app utilizes the source query parameter from the landing page URL and passes this value along to the channel parameter of our tracking request for deduplication purposes.

It’s important to note that only the source query parameter will be used for deduplication, not the more commonly used utm_source parameter. You should ensure that the source parameter is correctly configured for your program. Your Awin point of contact can assist you with changes to this configuration.

To implement this on Awin’s side, a source=aw query parameter will be appended as standard with Shoplazza app setups under Default Query String Append in the Tracking Settings.

Additionally, the module creates a cookie named source to store the value of the source parameter. This value will update accordingly each time the value of this parameter changes in the URL.

Important

If you are configuring other channels, please ensure that they’re reporting to the source parameter with the proper value (e.g., source=email, source=fb, source=na, etc.).

Example

www.yourdomain.com?utm_source=facebook&utm_medium=social&source=na

The Awin module reads the source query parameter from the landing page URL and uses its value for last-click attribution. In this example, the value na indicates that the last click originated from a non-Awin channel. Where a transaction is attributed to a non-Awin channel, no Awin commission is awarded, regardless of whether an Awin affiliate click was previously recorded.

The presence of the source query parameter typically does not impact reporting in analytics platforms such as Google Analytics or other reporting tools. In most cases, traffic source reporting is based on standard UTM parameters (for example, utm_source, utm_medium, and utm_campaign), whereas the source parameter is used specifically for attribution purposes within the Awin deduplication process.

Product-level tracking (PLT) information is sent via the app’s tracking tags and follows the default format of an Awin PLT dataset:

AW:P|{{advertiserId}}|{{orderReference}}|{{productId}}|{{productName}}|{{productItemPrice}}|{{productQuantity}}|{{productSku}}|{{commissionGroupCode}}|{{productCategory}}

Usage of Awin consent signals is one of the six core elements of Awin’s Tracking Policy. The Shoplazza app doesn’t currently support native consent handling using Awin consent signals.

The preferred method of consent handling is an advertiser-led decision, but we strongly recommend using Awin consent signals. You can find more information here.

Under the Awin app settings in Shoplazza, you can generate a product feed by simply clicking on Generate url. After generating your product feed click, a link will appear to copy. The product feed is generated in .csv format and will include all necessary info from all products in your Shoplazza store. The link to the feed can be used to import into your Awin profile.

A product feed provides publishers with details of the products you sell, how much they cost and various other product details that are relevant to your business (for example a fashion advertiser may include colors and sizes).

Product feeds allow publishers to quickly find and share links with their users without having to manually create their own deep links each time they’d like to share one of your products. Please also find more information in our product feeds guide.