Finding the right partners is the foundation of a successful affiliate program. This article explains how to search for partners and invite them to your program on Awin.
Partner search
Navigate to Partnerships > Overview and use the Find partners search tool to discover relevant affiliates.
You can search by:
Partner name
Publisher ID (format: id:XXXX)
Website URL (format: website:XXXX)
Promotional type
The tool handles typos, partial names, and synonyms, so you’ll get accurate results even without exact details.
As you type, a dropdown preview shows instant matches including name, ID, and URL. Your recent searches and recently viewed partners also appear for quick access.
Press Enter or click the search icon to see full results.
Each partner displays a status icon so you can see at a glance whether you’re already connected, for example:
Green +: New and open to invitations
Green ✓: Active partnership
Yellow •: Pending application
Red ✕: Partnership ended
Grey ✕: Declined
You can filter results by status, promotional type, sector, and region, and sort by most relevant, date joined, or alphabetical order.
Tip
Sort by Newest to oldest to find recently joined partners.
Smart search
Smart Search lets you describe the kind of partner you’re looking for in your own words. Type a short description - such as cashback partners in the UK or fashion influencers in Europe - and Awin returns matching partner profiles.
You can describe partners by:
Region
Sector and subsector
Partner type
Keywords from their name or profile
Each result includes a match score.
Higher scores indicate a closer match.
Results are suggestions, not recommendations.
You decide which partners are right for your program.
Tip
Smart Search is especially useful when:
You know the type of partner you want but not specific names.
You’re planning a campaign around a category or season.
You want to quickly build a shortlist without testing multiple filters.
Recommended partners
Awin’s recommendation engine highlights partners most likely to benefit your program, based on your goals, sector, region, and predicted performance.
Browse recommendations by goal directly from Partnerships > Overview:
Best matches - Top overall predicted performers.
Increase conversion rate - Partners with 10%+ conversion growth over the past three months.
Increase brand awareness - Partners that help you reach new audiences.
Increase average order value - Partners proven to lift basket sizes.
Increase revenue - Partners with strong historic revenue performance.
Publisher Gap Analysis report
If you want to grow your program more strategically, a Publisher Gap Analysis is one of the simplest ways to uncover high-value partners you may be missing. It highlights the partners you’re not currently working with, giving you clear insight into where your biggest growth opportunities lie.
Any advertiser can request a Gap Analysis at any time. In most service packages, this analysis is already included. If you’re using a self-service package, you can purchase it for a small fee.
The service provides a curated list of relevant, high-quality partners tailored to your program, helping you take confident next steps toward expansion.
To find out more about this add-on click here.
If this is something you’re interested in, please reach out. If you have a dedicated Awin contact, please reach out to them. If not, you can get in touch with our support team by filling out the contact form.
SimilarSites
SimilarSites.com is a helpful external tool for discovering new, relevant websites.
Simply search for any UK website, such as one of your top performing partners, to see a list of similar sites.
You can then:
Check whether these sites are already Awin partners.
Identify whether they’re promoting brands via on-site links.
Contact them if they represent a new opportunity for your program.
When you find a partner you wish to invite to your program, fill out the invitation form and click Send invitation.
Learn more about partner invitation and management.