Recruit and manage partners

This article explains how to invite new partners to your program, review incoming applications, and manage your existing partnerships.

Invite partners to your program

To invite a partner, open their profile from Partner search, Smart search results or Recommended partners list.

From the profile you can:

• Invite the partner to your program - Add a personal message, set a commission rate, and optionally apply a publisher tag.

• Contact partner - Send a message before deciding whether to invite them.

• Add notes - Record private information visible only to your team.

Once invited, check the status from the partner profile. If the invitation was sent more than 7 days ago, you can send a reminder.

Tip

Personalizing your invitation message significantly increases your chances of acceptance. Tell the partner why your program is a good fit for them.

Review and approve partner applications

Navigate to Partnerships > All partnerships > Pending partners to see incoming applications. Up to five recent requests are shown, including name, website, promotional type, and sector.

Click any row to open the partner’s full profile before deciding.

To approve a partner:

1. Click the ✔ icon.

2. In the side panel:

   • Optionally send a message.

   • Select a commission rate (required).

   • Optionally add a publisher tag.

3. Click Approve partner.

To decline a partner:

1. Click the X icon.

2. Select a reason (not shared with the partner).

3. Click Decline partner.

Tip

Before approving, click the partner’s name to review their full profile -  including promotional methods, audience focus, and media kit.

Auto-approve partner applications

You can automatically approve all incoming partner requests, which helps scale your program without manual reviews. However, with the auto-approval on, you’ll have less direct control over which partners promote your brand.

To enable or disable this feature, please contact us. If you have a dedicated Awin contact, please reach out to them. If not, you can get in touch with our support team by filling out the contact form.

Manage your existing partnerships

View and manage all partnerships from Partnerships > All partnerships > Your partnerships.

It lists all partners that interacted with your program. You can find your current partners, as well as those who left your program or have a pending invitation.

Filter the list by status, promotional type, sector, or region.

From any active partner’s profile you can take following actions:

• Contact partner - Send a direct message.

• End partnership - Select a reason and choose 7-day notice or immediate effect.

• Check performance - Click the Insights tab to review clicks, ROAS, revenue, and commission.

• Add notes - Record private information visible only to your team.

For previously ended partnerships, you can resume them or send a new invite from the partner profile.

Tip

Use the section Latest partnerships on Partnerships > Overview to view the most recent affiliates who joined your program, including their country and join date. It’s useful to identify new partners early, prioritize outreach and grow valuable new relationships.

Track your partner performance

The Top partners chart on Partnerships > Overview shows which affiliates drove the most revenue in your selected date range. Click See publisher performance report for detailed stats.