Running a post-campaign analysis is a key part of any successful affiliate strategy. It helps you understand how different partners, commission rates, and paid placements performed, so you can make smarter decisions and optimize future campaigns.
When should you analyze performance?
Post-campaign analysis is especially useful after:
Seasonal campaigns (e.g., Cyber Week, Christmas, Valentine’s Day).
Paid placements or tenancy exposure with partners.
Examples of paid exposure include:
Cashback placements with increased CPA
Newsletter features
Editorial content
Gift guides
Paid influencer content
How to analyze campaign performance
You can access performance data on the Dashboard and Reports tabs in the platform. Here’s how to use the key reports:
Publisher Performance report
Gives a top-level view of your partner mix:
Impressions, clicks, conversion rate
Average order value (AOV)
Transactions, commissions, and revenue
Use this to identify your top, mid, and long-tail partners.
Top Publishers Comparison report
Compare performance across two time periods:
See how individual partners performed before, during, or after a campaign.
Great for measuring the impact of seasonal or promotional activity.
Note
The Top Publisher Comparison report is available only on Awin Accelerate and Advanced plans.
Performance Over Time report
Track performance trends over a set period:
Useful for spotting long-term patterns or short-term spikes.
Filter by specific partners to drill down into individual results.
Transactions report
Provides a detailed breakdown of all transactions:
Search by order reference, voucher code, or partner.
Includes time between click and purchase for deeper insight.
Leverage partner insights
Build strong relationships with your partners - they often have additional data to share, such as:
Newsletter stats (sends, open rates, click-through rates)
Editorial performance (page views, bounce rates, etc.)
These insights can help you measure success beyond what’s available in the Awin platform.
Track your voucher codes
To measure the impact of voucher codes:
Export data from the Transactions report.
Filter by voucher code to see usage and performance.
Read our guide on voucher codes for more tips.
In summary
Post-campaign analysis helps you:
Understand what worked (and what didn’t).
Optimize future campaigns.
Strengthen partner relationships.
Maximise ROI.
By using Awin’s reporting tools and gathering partner feedback, you’ll be better equipped to make data-driven decisions and grow your affiliate program.