Plan availability
This report is available only for Awin Advanced customers.
Before you begin, ensure the following:
You have enabled the MasterTag.
The MasterTag plugin is set to fire unconditionally on landing and conversion pages.
If you have a multi-region setup: You have checked your MasterTag or MasterTags for advertiser ID discrepancies and followed the de-duplication guide to remove duplicates.
Overview
The Funnel report shows how partners contribute to the conversion funnel beyond the last click. For example, how partners begin the customer journeys and contribute during the research phase of the purchase funnel.
Accessing the Funnel report
To access the Funnel report, go to the navigation bar and select Reports > Insights > Funnel Report. By default, the report shows information for the last seven days.
If you can’t see the Funnel report, please contact us. If you have a dedicated Awin contact, please reach out to them. If not, you can get in touch with our support team by filling out the contact form.
Setting the date range 
Click Filters to open the Dates menu.
Set your desired date range using the Period dropdown menu:
Select a predefined option, e.g. Last 7 Days or This Year.
Select Specific Dates and use the calendar to choose the start and end dates.
To hide the filter window, click the x icon. 
Tip
On the converting journeys and duration summary graphs, to change the period, select Date Part > Duration View.
Setting the touchpoint detail level 
You can also filter by the touchpoint level.
Click Filters to open the Touchpoint Detail menu.
From the Level dropdown menu, select one of the following to show in the visualization: 
Broad Publisher Type: This shows the parent publisher type, such as Display or Email.
Publisher Type: This shows the partner type, such as Cashback or Loyalty.
Publisher: This shows specific partner names.
The default level is set to Publisher. The visualization updates automatically. 
To hide the filter window, click the x icon. 
Program and top affiliate performance graphs
The chart at the top of the page shows the sales contribution for the affiliate program and the top 9 affiliates, from each of the following funnel segments:
Upper: The first touchpoint in a multiple touchpoint conversion journey.
Mid: Any touchpoint that isn’t the first or last touchpoint in a multiple touchpoint conversion journey.
Lower: The last touchpoint in a multiple touchpoint conversion journey.
Solo: The only touchpoint in a conversion journey.
To compare the funnel performance of a program to a previous period:
Under Filters, select Compare.
Select Yes.
Under the Compare Period dropdown, select the period or dates to compare performance against.
Performance by funnel position
This table shows how many sales had an affiliate touchpoint during the customer journey, regardless of where in the funnel the touchpoint happened.
The table also shows the percentage contribution of each segment of the funnel. To compare the percentage performance of the funnel segment for two periods, in the filter at the top of the page, select Compare.
By default, this table shows the top affiliates from the funnel visuals at the top of the report. Use the dropdown menus above the table to select an affiliate you would like to see in the report or select All to display the performance of all partners on the program.
To change the order of the affiliates displayed in the table, click the Change order button next to the column header.
Partner contribution by funnel position
This visual shows the percentage contribution of the funnel position for each of the top performing partner groups or affiliates. Select a level under Filters to see performance by affiliate type or by individual partner.
Above the graph, select one of the following funnel positions to visualize:
Upper
Mid
Lower
Solo
To help you understand the number of sales the affiliate was involved with, the right-hand side of the graph displays the Sales Involving figures.
Sales Involving figures do not match sales data shown in other reports as these are different metrics. Sales Involving counts every sale that had an affiliate touchpoint at some point during the customer’s journey, not just when the affiliate touchpoint was the last touchpoint in the customer’s journey.