This article breaks down the strengths and industry tips to help engage with bloggers and social partners.
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Blogs are websites focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. They have highly engaged audiences and can be extremely influential in a purchase decision.
Social partners use a dedicated website or other application which enables users to communicate with each other by posting information, comments, messages, images, etc. Popular social networks used: Facebook, TikTok, Instagram, YouTube.
To search for partner type on our network, select the Bloggers & Social Content filter under Promotional Types > Content in the Partner Discovery. You can also search for instagram.com plus keywords related to your business. This will search for any partners who have signed up with an Instagram account as their URL. This also works for Youtube.com and facebook.com.
Strengths and engagement tips
Check out the partner’s strengths and our engagement tips below.
Strengths:
Highly engaged
Niche
Brand awareness
Influential
Tips on how to engage:
Relevant (paid) content
Tenancies
Top sellers
Samples
Product led information
To learn more about working with different partner types, check out our Webinar Centre.