This article explains how the average payment time is calculated and why it’s important for advertisers.
What is average payment time?
Average payment time is a metric that shows how long, on average, a partner waits to receive commission payment after a transaction is tracked.
You can find this figure in your Awin Dashboard under Account Overview, and it’s also visible to partners in the Advertiser Directory.
Awin calculates this based on either the last 2, 4, or 6 payment runs, ideally using the last 2 (covering ~30 days). We compare the transaction date with the date the invoice was cleared and the commission became payable to partners to determine the average time in days.
Note
If no payments have been made in the last 30–90 days, we won’t be able to calculate an average.
Why it matters
This metric helps partners understand how quickly they’ll be paid. A shorter average payment time makes your program more attractive, increasing the likelihood of partner promotion.
How to improve your average payment time
To reduce your average payment time and enhance your appeal to partners:
Validate transactions regularly – At least monthly, ideally fortnightly.
Switch to direct debit – It enables faster payments to partners.
Enable auto-validation – It keeps validations timely and efficient.
Maintain a diverse partner mix – It ensures consistent activity.
If you have any questions, please contact us. If you have a dedicated Awin contact, please reach out to them. If not, you can get in touch with our support team by filling out the contact form.