Terms and conditions

Note

Program terms and conditions moved to the new Awin platform on 15 July and are no longer available on Awin Classic.

The experience has been simplified to make setup quicker and easier.

This article walks you through setting and managing your program terms and conditions in the new Awin platform. Your T&Cs are the agreement between you and your partners - they cover how you run your program and how partners can promote your brand. Partners review them before joining, so it’s worth getting them right from the start.

How to access program terms and conditions

Go to Program settings > Program terms and conditions. Standard terms for most new advertisers are pre-selected to help you get started. Read through them carefully and update anything that doesn’t reflect your program.

Commission

Define how commission is calculated and when you may decline it. Being upfront about your declination reasons builds trust with partners and prevents potential disputes.

Search engine promotion

Set the rules for how partners can use paid search to promote your brand. Clear PPC terms protect your brand and give partners the confidence to invest in the right areas. Vague or overly restrictive rules can limit your reach - so aim to be as specific as possible.

Preferred partner types

Choose which partner types are approved to work on your program. Partners use this to decide if your program’s a good fit for them. The more accurate your selection, the better your partner recommendations will be. If you’re not sure yet, start broad and refine as you go.

Deduplication

Deduplication ensures a conversion is credited to one marketing channel only, even when more than one was involved. Be upfront about whether you deduplicate against any specific channels - partners check this before committing to promotion. You’ll also need a deduplication rule in your tracking setup to apply this. For more detail, see our deduplication guide.

Additional terms (optional)

Got something specific that isn’t covered above? Add it here. Be direct about what partners are expected to do, or what they can count on from you. If it’s not written down, you can’t hold partners to it - so use this space to cover anything unique to your program, like voucher code policies, brand guidelines, or content restrictions. You have up to 2,000 characters.

Confirm and save

Once you’ve reviewed all sections, check the confirmation box at the bottom of the page and save your changes. Your terms will be visible to partners and listed on the Awin Advertiser Directory.

Important

If you update your terms at any point after going live, notify partners via the Communication Center with at least 7 days’ notice before changes come into effect.