---
title: "Voucher code partners"
slug: "voucher-code-partners"
updated: 2026-03-10T11:23:13Z
published: 2026-03-10T11:23:13Z
canonical: "help.awin.com/voucher-code-partners"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.awin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Voucher code partners

A voucher code affiliate is a website that lists voucher codes and promotions for shoppers to gain a code and receive a discount on your products or services. This partner type can sometimes be referred to as voucher code directories.

To search for this partner type on our network, select the **Discount Code** filter under **Promotional Types > Content** in the Partner Discovery.

Check out their strengths and the different voucher code options as well as our engagement tips below.

## Strengths of voucher code partners

- High volume
- Single-use unique codes
- Mobile-only codes
- Emails
- Research
- Loyal base
- Brand awareness
- New customer acquisition
- Increases average order value (AOV)

## Voucher code options

- Sitewide or category/product specific
- Flat percentage discount or spend and save
- Affiliate exclusive
- Full price, sale, or free delivery
- New or existing customer
- Personalized or generic

## Tips for high engagement

- Sitewide codes perform better.
- Flat percentage discounts deliver quantity, and spend and save delivers quality.
- Run affiliate exclusives at different times to sitewide/product specific codes.
- Full price, sale, or free delivery all have value. Run these at the same time but with different partners to take advantage of the different audiences.
- New or existing customer codes. Run both at once with new customer offers stronger and longer.
- Codes personalized for the partner will convert at a higher rate than generic ones.

To learn more about this partner type watch our [voucher code webinar](https://youtu.be/qaT0utBx8ls). For more webinars, check out our [Webinar Centre](https://www.awin.com/gb/advertisers/small-business/webinars).