---
title: "Understanding voucher codes"
slug: "understanding-voucher-codes"
updated: 2026-03-26T14:23:14Z
published: 2026-03-26T14:23:14Z
canonical: "help.awin.com/understanding-voucher-codes"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.awin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Understanding voucher codes

Voucher codes are short codes that give customers a discount at checkout. They are a simple way to encourage purchases and keep customers from purchasing elsewhere. When used well, they help you strengthen partner relationships, improve conversion rate and your program’s performance.

## Why use voucher codes

Voucher codes can help you:

- Attract new customers
- Encourage partners to join your program
- Drive more sales from niche or high-performing partners
- Strengthen brand awareness
- Build stronger relationships with key partners
- Increase conversion rates, especially during campaigns

Used well, voucher codes reward customers, motivate partners and support wider performance goals.

## Types of voucher codes

There are two popular types of voucher codes:

| Voucher code type | Who can use them | How it appears in the platform | Best for | Benefits |
| --- | --- | --- | --- | --- |
| **Generic codes** | All partners | Visible to all partners | Broad reach and brand awareness | - Easy to manage - Ideal for wide promotions - Help drive higher sales volume |
| **Exclusive codes** | One specific partner only | Only visible to the assigned partner | Targeted performance with niche or high-value partners | - Build loyalty - Give partners a unique offer - Support more personalized partnerships |

### Voucher code options

You can tailor voucher codes to your business goals. Common options include:

- Site wide or category or product specific.
- Percentage discounts.
- Spend and save offers, for example: *Spend £100 and save £5.*
- Full price, sale or free delivery.
- New customer targeting, for example: *10% off for all new customers.*
- Existing customer targeting, for example: *5% off for returning customers.*

## Tracking voucher code performance

You can track voucher code usage in the [Transactions report](/advertisers/docs/transactions-report).

Use the **voucher_code** column to see if a code was used for each transaction. This helps you understand which partners promoted the code, how often it was used, and the revenue generated.

> [!WARNING]
> Important
> 
> Tracking voucher code usage helps you identify and resolve any code leakage.

---

### FAQ

#### Can all partners use every voucher code?

No. Only generic codes are available for partners. Exclusive codes are assigned to one specific partner and are only visible to them.

#### Where do partners find the voucher codes I add?

Partners can find all details of upcoming and active vouchers and promotions within the **My Offers** section under the **Toolbox**. Only exclusive offers will appear for the partner they are assigned to.

#### Can voucher codes help improve conversion rates?

Yes. Voucher code campaigns often convert well, especially when paired with high-performing or niche partners.

#### Can I check the performance of my voucher codes?

Yes. You can track the voucher code performance through the [Transactions report](/advertisers/docs/transactions-report). The **voucher_code** column shows which transactions came from each code and the associated partner.

#### Why should I track my voucher codes?

Tracking voucher codes helps you monitor:

- Which partners are sharing your voucher codes.
- How many times each code has been used.
- How much revenue each voucher code has generated.
- Whether any partners are using codes without permission, helping you identify [potential code leakage](/advertisers/docs/protect-your-program-against-unauthorised-voucher-codes).