---
title: "Understanding the Exposure Planner"
slug: "understanding-the-exposure-planner"
tags: ["Awin Classic", "New Awin"]
updated: 2026-08-10T14:52:34Z
published: 2026-08-10T14:52:34Z
canonical: "help.awin.com/understanding-the-exposure-planner"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.awin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Understanding the Exposure Planner

> [!CAUTION]
> Platform availability
> 
> This article refers to functionality currently available only on Awin Classic.

> [!NOTE]
> Plan availability
> 
> Exposure Planner tool is available only for Awin Accelerate and Advanced customers.

## What is Exposure Planner

Exposure Planner is a tool that streamlines the process of booking and managing placements (also known as tenancies) directly within the Awin platform.

It gives you a holistic view of all placements which have been scheduled and eliminates the need for back-and-forth email negotiations to secure placements - you can manage opportunities, plan agreements, and negotiate commissions within the Awin platform.

## Key benefits

- **Efficient agreement management:** You can easily manage opportunities, plan agreements, and negotiate commissions directly on the Awin platform.
- **Real-time visibility:** Exposure Planner provides real-time visibility into all agreed-upon placements, allowing you to stay informed about the status of your campaigns at every step.
- **Automated processes:** Exposure Planner automates the placement management process, reducing manual effort.
- **Flexible payments:** You can split payments across several months and pay your partners in installments. This allows for more flexibility when it comes to managing your payments.
- **Easy commission adjustments:** You can easily increase commission rates for an agreement, which will be applied for the duration of the set agreement.

## How to add a placement in Exposure Planner

To add a placement:

1. In the platform navigate to **Toolbox > Promotional > Exposure Planner**.
2. Click **New Placement Proposal**.
3. Fill in the following fields:
  - **Title**: Enter a name for your placement.
  - **Description**: Provide details about the placement.
  - **Campaign Parameter** (optional): Add if relevant to the campaign.
  - **Date Range**: Select the start and end dates.
  - **Publisher**: Select a single partner by their name or ID
  - **Promotional Type**: Select one relevant to the placement. Only promotional types listed in the partner’s profile will appear.
  - **Channels**: Select the appropriate channel from the dropdown menu.
  - **Payment Type**: Choose from the dropdown menu.
  - **Placement Cost**: Enter the amount.
  - **Network Fee**: Select the percentage.
  - **Contract Reference**: You can add a contract ID if applicable.
  - **Date Processed**: Define when the partner will be paid. The placement cost will appear in both advertiser and partner transactions reports as a **Placement Fee** and will be itemized on the advertiser’s invoice.
4. In the **Approval** section select the appropriate option.
5. Click **Send Proposal** to save the placement and notify the partner.
6. The form will reset for adding a new placement. Click **Cancel** to return to the main screen.

## Hybrid commission feature

Exposure Planner allows you to adjust the commission rates for a partner over an agreed period. It’s a great way to motivate and reward your partners, while ensuring transparency and efficiency in your exposure campaigns.

To do this:

1. Follow the above steps to add a placement.
2. As a Payment Type select **Single Payment plus Commission Rate Increase**.
3. In the **Placement Cost** field enter the single payment amount that you want to pay to the partner who promotes your campaign.
4. In the **Publisher Commission Rates** field select a commission rate that the partner will receive for each sale or lead. This is additional compensation on top of the single payment.

### Benefits of this feature

- **Maximised results**: By introducing commission increases, you can align incentives with partners more effectively, ensuring campaigns receive optimal exposure.
- **Enhanced collaboration**: This option strengthens collaboration with partners, encouraging mutually beneficial partnerships.
- **Greater flexibility**: You now have more flexibility in structuring agreements, allowing for tailored strategies to meet specific goals.
- **Improved efficiency**: You can streamline administrative tasks associated with exposure management.