Plan availability
Exposure Planner tool is available only for Awin Accelerate and Advanced customers.
What is Exposure Planner
Exposure Planner is a tool that streamlines the process of booking and managing placements (also known as tenancies) directly within the Awin platform.
It gives you a holistic view of all placements which have been scheduled and eliminates the need for back-and-forth email negotiations to secure placements - you can manage opportunities, plan agreements, and negotiate commissions within the Awin platform.
Key benefits
Efficient agreement management: You can easily manage opportunities, plan agreements, and negotiate commissions directly on the Awin platform.
Real-time visibility: Exposure Planner provides real-time visibility into all agreed-upon placements, allowing you to stay informed about the status of your campaigns at every step.
Automated processes: Exposure Planner automates the placement management process, reducing manual effort.
Flexible payments: You can split payments across several months and pay your partners in installments. This allows for more flexibility when it comes to managing your payments.
Easy commission adjustments: You can easily increase commission rates for an agreement, which will be applied for the duration of the set agreement.
How to add a placement in Exposure Planner
To add a placement:
In the platform navigate to Toolbox > Promotional > Exposure Planner.
Click New Placement Proposal.
Fill in the following fields:
Title: Enter a name for your placement.
Description: Provide details about the placement.
Campaign Parameter (optional): Add if relevant to the campaign.
Date Range: Select the start and end dates.
Publisher: Select a single partner by their name or ID
Promotional Type: Select one relevant to the placement. Only promotional types listed in the partner’s profile will appear.
Channels: Select the appropriate channel from the dropdown menu.
Payment Type: Choose from the dropdown menu.
Placement Cost: Enter the amount.
Network Fee: Select the percentage.
Contract Reference: You can add a contract ID if applicable.
Date Processed: Define when the partner will be paid. The placement cost will appear in both advertiser and partner transactions reports as a Placement Fee and will be itemized on the advertiser’s invoice.
In the Approval section select the appropriate option.
Click Send Proposal to save the placement and notify the partner.
The form will reset for adding a new placement. Click Cancel to return to the main screen.
Hybrid commission feature
Exposure Planner allows you to adjust the commission rates for a partner over an agreed period. It’s a great way to motivate and reward your partners, while ensuring transparency and efficiency in your exposure campaigns.
To do this:
Follow the above steps to add a placement.
As a Payment Type select Single Payment plus Commission Rate Increase.
In the Placement Cost field enter the single payment amount that you want to pay to the partner who promotes your campaign.
In the Publisher Commission Rates field select a commission rate that the partner will receive for each sale or lead. This is additional compensation on top of the single payment.
Benefits of this feature
Maximised results: By introducing commission increases, you can align incentives with partners more effectively, ensuring campaigns receive optimal exposure.
Enhanced collaboration: This option strengthens collaboration with partners, encouraging mutually beneficial partnerships.
Greater flexibility: You now have more flexibility in structuring agreements, allowing for tailored strategies to meet specific goals.
Improved efficiency: You can streamline administrative tasks associated with exposure management.