---
title: "Tracking partner performance with UTM parameters"
slug: "tracking-partner-performance-with-utm-parameters"
updated: 2026-03-09T14:20:14Z
published: 2026-03-09T14:20:14Z
canonical: "help.awin.com/tracking-partner-performance-with-utm-parameters"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.awin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Tracking partner performance with UTM parameters

This article covers how to track partner performance in Google Analytics by adding click appends - UTM parameters - to your URLs. This allows you to identify the source and the partner behind a click-through or sale from an Awin link.

## What can be tracked

By adding click appends to your Awin URLs, you can track the following information in Google Analytics:

- Publisher ID
- Publisher URL
- Referrer URL
- Promotion type
- Campaigns

## Example UTM parameters

Most advertisers use the following UTM parameters to track performance:

```plaintext
utm_source=awin&utm_medium=affiliate&utm_campaign=!!!id!!!&utm_content=!!!promotype!!!
```

Notes:

- `utm_source`, `utm_medium`, and `utm_campaign` are required.
- `utm_content` is optional, but recommended if you want to track additional details.

The example given is a good place to start if you’re unsure on what click appends to use. You can always change these at a later date if you wish.

## How to request UTM parameters

To add UTM parameters to your Awin links, please contact us. If you have a dedicated Awin contact, please reach out to them. If not, you can get in touch with our support team by filling out the [contact form](http://app.awin.com/{locale}/awin/advertiser/{advertiserId}/support).

## Transitioning from ShareASale to Awin

When you upgraded from ShareASale to Awin, your existing ShareASale UTM parameters (e.g., `utm_source=ShareASale`) will carry over automatically. This ensures continuity in your tracking setup. Please note that any UTMs previously configured in ShareASale will remain intact after the upgrade.

If you wish to update or modify your UTM parameters after the upgrade, please submit a support request.