This article covers how to track partner performance in Google Analytics by adding click appends - UTM parameters - to your URLs. This allows you to identify the source and the partner behind a click-through or sale from an Awin link.
What can be tracked
By adding click appends to your Awin URLs, you can track the following information in Google Analytics:
Publisher ID
Publisher URL
Referrer URL
Promotion type
Campaigns
Example UTM parameters
Most advertisers use the following UTM parameters to track performance:
utm_source=awin&utm_medium=affiliate&utm_campaign=!!!id!!!&utm_content=!!!promotype!!!Notes:
utm_source,utm_medium, andutm_campaignare required.utm_contentis optional, but recommended if you want to track additional details.
The example given is a good place to start if you’re unsure on what click appends to use. You can always change these at a later date if you wish.
How to request UTM parameters
To add UTM parameters to your Awin links, please contact us. If you have a dedicated Awin contact, please reach out to them. If not, you can get in touch with our support team by filling out the contact form.
Transitioning from ShareASale to Awin
When you upgraded from ShareASale to Awin, your existing ShareASale UTM parameters (e.g., utm_source=ShareASale) will carry over automatically. This ensures continuity in your tracking setup. Please note that any UTMs previously configured in ShareASale will remain intact after the upgrade.
If you wish to update or modify your UTM parameters after the upgrade, please submit a support request.