---
title: "Running a post-campaign analysis"
slug: "running-a-post-campaign-analysis"
updated: 2026-03-09T14:34:48Z
published: 2026-03-09T14:34:48Z
canonical: "help.awin.com/running-a-post-campaign-analysis"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.awin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Running a post-campaign analysis

Running a post-campaign analysis is a key part of any successful affiliate strategy. It helps you understand how different partners, commission rates, and paid placements performed, so you can make smarter decisions and optimize future campaigns.

## When should you analyze performance?

Post-campaign analysis is especially useful after:

- Seasonal campaigns (e.g., Cyber Week, Christmas, Valentine’s Day).
- Paid placements or tenancy exposure with partners.

Examples of paid exposure include:

- Cashback placements with increased CPA
- Newsletter features
- Editorial content
- Gift guides
- Paid influencer content

## How to analyze campaign performance

You can access performance data on the **Dashboard** and **Reports** tabs in the platform. Here’s how to use the key reports:

### Publisher Performance report

Gives a top-level view of your partner mix:

- Impressions, clicks, conversion rate
- Average order value (AOV)
- Transactions, commissions, and revenue

Use this to identify your top, mid, and long-tail partners.

### Top Publishers Comparison report

Compare performance across two time periods:

- See how individual partners performed before, during, or after a campaign.
- Great for measuring the impact of seasonal or promotional activity.

> [!NOTE]
> Note
> 
> The Top Publisher Comparison report is available only on Awin Accelerate and Advanced plans.

### Performance Over Time report

Track performance trends over a set period:

- Useful for spotting long-term patterns or short-term spikes.
- Filter by specific partners to drill down into individual results.

### Transactions report

Provides a detailed breakdown of all transactions:

- Search by order reference, voucher code, or partner.
- Includes time between click and purchase for deeper insight.

## Leverage partner insights

Build strong relationships with your partners - they often have additional data to share, such as:

- Newsletter stats (sends, open rates, click-through rates)
- Editorial performance (page views, bounce rates, etc.)

These insights can help you measure success beyond what’s available in the Awin platform.

## Track your voucher codes

To measure the impact of voucher codes:

- Export data from the **Transactions report**.
- Filter by voucher code to see usage and performance.

Read our [guide on voucher codes](/advertisers/docs/understanding-voucher-codes) for more tips.

## In summary

Post-campaign analysis helps you:

- Understand what worked (and what didn’t).
- Optimize future campaigns.
- Strengthen partner relationships.
- Maximise ROI.

By using Awin’s reporting tools and gathering partner feedback, you’ll be better equipped to make data-driven decisions and grow your affiliate program.