---
title: "Referring URL report"
slug: "referring-url-report"
updated: 2026-09-29T08:03:33Z
published: 2026-09-29T08:03:33Z
canonical: "help.awin.com/referring-url-report"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.awin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Referring URL report

> [!NOTE]
> Plan availability
> 
> This report is available only for Awin Accelerate and Advanced customers.

The **Referring URL** report shows which partners pages are sending traffic and driving results for your program. Use it to see which pages lead to clicks, sales and revenue, and to make more informed decisions about where to invest.

## Accessing the report

1. Go to **Reports > Insights**, then select **Referring URL**.
2. Use the date and publisher filters to narrow your results.

The report lets you compare performance across four metrics, depending on what you want to understand:

- **Sales** - To see which pages are converting.
- **Clicks** - To identify which pages are driving the most traffic.
- **Revenue** - To understand which pages generate the most value.
- **Commission** - To see where your partner investment is going.

Select a chart segment or a bar to filter the report and explore the underlying data in more detail.

## Understanding referring URL data

The table shows the individual referring URLs associated with traffic and performance, helping you understand which partner pages contribute most to your program.

> [!NOTE]
> Note
> 
> Not every click will have a referring URL. Browsers, apps and redirects can remove this information, and some publishers don’t pass a referring URL. These factors are outside Awin’s control. Coverage is generally stronger when the Publisher MasterTag is implemented.

## What you can do with the report

- **See which pages perform** - Identify the individual URLs driving clicks, sales and revenue.
- **Make decisions with evidence** - Use page-level performance to support placement and partnership discussions.
- **Improve your return** - Focus investment on the pages and content that deliver results.

## Exporting your data

You can export individual charts and tables as CSV, XLSX or PNG, or schedule recurring exports. Hover over the chart or table title you want to download, then click the **download icon** to see the available export options.

Use **Export** at the bottom of the report to download the full report as a PDF or PNG, send it by email, or schedule recurring emails.

---

### FAQ

#### What is the Publisher MasterTag?

The Publisher MasterTag is a piece of code that partners install on their website. It improves how Awin tracks activity, which means better referring URL coverage and more visibility into what’s working in your program.