---
title: "Recruit partners to your program"
slug: "recruit-partners-to-your-program"
tags: ["Awin Classic", "New Awin"]
updated: 2026-04-02T08:37:13Z
published: 2026-04-02T08:37:13Z
canonical: "help.awin.com/recruit-partners-to-your-program"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.awin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Recruit partners to your program

This article covers how to use the **Partner Discovery** feature to find and recruit new partners onto your program.

> [!NOTE]
> For the best experience, manage and discover your perfect partners in the new Awin - our smart new platform. [Click here](/advertisers/docs/using-the-partner-search-tool-in-the-new-awin-platform) to find out how.

## Where to find new partners

Log into your Awin account and navigate to **Publishers > Search > Partner Discovery**.

Here you can:

- Search for partners by their name or product category, using the search bar.
- View recommended partners based on goals:
  - Increase conversion rate
  - Initiate more sales
  - Increase average order value
- View partners based on their type: publishers, tech partners, influencers and brand partners.

Click **View all** to see more details and browse the following tabs:

- **Recommended**: Up to 25 partners are recommended daily based on an algorithm tailored to your program.
- **All**: All partners in the network.
- **Not Invited**: Partners you haven’t contacted yet.
- **Invited**: Partners you’ve already invited.

## How to invite partners

If a partner is a good fit for your program:

- Click the orange **+** button under **Actions** to send an invitation.
- Write a personal message to introduce yourself and let them know why they should work with you, to increase your chances of acceptance.
- Select the commission rate you want to offer them from the drop-down menu.
- Add Publisher tags that will help you organize your partners (only you can see them).

You can also start with a direct message using the envelope icon under **Actions**.

> [!NOTE]
> Note
> 
> You can invite as many partners as you’d like to collaborate with through the platform.

## How to track your invites

To monitor your outreach:

- Go to the **Invited**tab.
- Use the **Membership Status** filter to see which partners have accepted the invitation (**Joined**), rejected it (**Invite Rejected**) or are still pending (**Invited**).

## Tips for effective recruitment

- Before inviting a partner, click their name to view their full profile and see: their website description, promotional methods, audience focus, key selling points, media kit.
- Use filters such as region, sector, or promotional type to narrow down your search. Note that the filters don’t work in the **Recommended** tab.
- Start with a message before inviting if you want to build a relationship first.
- Personalize your invitation messages to stand out.
- Follow up with partners who haven’t responded.

---

### FAQ

#### Can I bulk invite partners to my program?

It’s not possible for you to bulk invite partners yourself. However, you can share a list of the publisher IDs you want to bulk invite with us and will be able to do this for you. If you have a dedicated Awin contact, please reach out to them. If not, you can get in touch with our support team by filling out the [contact form](http://app.awin.com/{locale}/awin/advertiser/{advertiserId}/support).