---
title: "Re-engaging dormant partners"
slug: "re-engaging-dormant-partners"
updated: 2026-03-31T16:22:32Z
published: 2026-03-31T16:22:32Z
canonical: "help.awin.com/re-engaging-dormant-partners"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.awin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Re-engaging dormant partners

Dormant partners are common in affiliate programs, but it doesn’t have to be permanent. Re-engaging inactive partners can help revitalize your program and unlock untapped potential.

## Identify inactive or low conversion partners

You can use the Publisher Performance report to identify the inactive or low conversion partners.

Look for partners who:

- Have not generated clicks or sales in the past 3-6 months.
- Have generated a high number of clicks, but no sales in the past 3-6 months.

## Identify previously active partners

You can use the **Publisher Comparison report** (for Awin Access) or **Top Publishers Comparison report** (for Awin Accelerate and Advanced plans) to find previously active partners.

Look for partners:

- Who have previously been active but have since stopped promoting.
- Whose engagement levels have reduced significantly.

## Communicate with partners

You can use the Communication Center to send tailored outreach to dormant partners, with the aim to re-engage them with your program.

We recommend including in your email:

- A reminder of who you are and your brand’s unique selling point.
- A reminder of your program’s commission rates, and opportunities for individual commission rates.
- An overview of current and upcoming offers.
- A request for feedback as to why they became inactive on your program.

## Incentivize to re-engage

Consider offering incentives for partners to re-engage them.

These may be:

- Temporary commission increases.
- Exclusive voucher codes for their audience.
- Bonus payments for first sale(s) after reactivation.

Use the Commission Manager, Bonus Manager or My Offers tools to set up commission increases, bonuses and voucher codes.

## Refresh your assets

Ensuring your program is attractive and easy to promote is not only important for re-engaging partners, but also for general program management.

Key things to consider are:

- Keeping banners and creatives fresh via the My Creative tool.
- A regularly updated product feed via My Product Feeds.
- An updated program description and T&Cs on your Account Overview.
- A dynamic commission structure via Commission Manager.

## Keep momentum

Once partners begin to re-engage, make sure to keep momentum by:

- Setting up triggered communications to incentivize and reward.
- Continue to adapt your commission structure as the partners continue to drive activity.
- Keep communication channels open by sending newsletters or communications through the Communication Center.