---
title: "Publisher tags"
slug: "publisher-tags"
tags: ["Awin Classic"]
updated: 2026-03-31T16:25:39Z
published: 2026-03-31T16:25:39Z
canonical: "help.awin.com/publisher-tags"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.awin.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Publisher tags

## What are publisher tags

Publisher tags can be used to categorize and group the partners joined to your program. It’s an optional feature which allows you to create your own categories for partners that you can use for reporting, to send group emails via the **Communication Center** or to reward [bespoke commission rates](/advertisers/docs/commission-manager#publisher-commission-rates).

- To view the performance of a group of tagged partners go to the **Publisher Performance Report** and within the **Publisher** filter use the **Publisher Tag** filter to select the relevant tag category.
- To create a particular commission rate for a group of publisher tags go to the **Commission Manager > Publisher Commission Rates**. Create a new commission rate and select the relevant tag when choosing which partners to move to this rate.

## Adding or removing active publisher tags

- Log in to the Awin platform, then click **Publishers > Publisher Tags**.
- Here you can:
  - Add a tag to a specific partner: In the **Filter by Publisher** text field, type the name or ID of the partner you want to modify, then click **Search Tags**.
  - Show only partners who have no active tags: Click **Show Untagged Publishers**.
  - Search for partners with specific existing tags: In the **Filter by Tag** text field, type the tag you want to search for, then click **Search Tags**. You can filter by multiple tags simultaneously - type all the tags you want to search for, separated by a comma.
- In the **Active Tags** table, locate the partner you want to update, and then:
  - Add a tag to a partner: In the corresponding **Add Tag** text field, type the tag you want to add, then press enter. The tag appears next to the partner.
  - Delete a tag from a partner: locate the tag you want to delete, then click the corresponding delete (**X**) icon. The tag disappears.

> [!NOTE]
> Note
> 
> Publisher tags are visible only for your account and are not visible to partners. There are no restrictions on the naming or number of tags you can add for a partner.

## Managing the library of publisher tags

- Log in to the Awin platform, then click **Publishers > Publisher Tags**.
- In the top right corner of the **Active Tags** table, click **Manage Tags**.
- Here you can:
  - Add a tag to the library of publisher tags: click **+ Add Tag**. In the Add Tag dialogue box, type the name of the tag you want to add, then click **Save**.
  - Edit an existing tag: Locate the tag and click the corresponding pencil icon. In the **Edit Tag** dialogue box, amend the tag name, then click **Update**.
  - Delete an existing tag: Locate the tag you want to delete, then click the corresponding delete icon (**X**). To confirm your action, click **OK**.

You can delete multiple tags simultaneously. To select the tags you want to delete, click the corresponding check boxes, then at the bottom of the page, click **Delete Selected**. To confirm your action, click **OK**.

When you add a tag, it’s available for reuse. In the **Add Tag** text field, when you start to type, a list appears containing tags that you added previously. The list is filtered automatically by the text that you type.

After you finish, to view the list of active tags associated with partners, click **Publishers > Publisher Tags**.

## Examples of publisher tags

- By partner type in line with your internal business references.
- By partner performance, e.g., Top Performers, Mid-Tier, Long Tail.
- By partner demographics.
- By content creators main focuses, e.g., Fashion, Lifestyle, Yoga.